Mumbai : Chinese Wok, India’s largest home-grown Desi Chinese QSR brand, has announced the launch of an industry-first menu innovation born from deep consumer insight, redefining how QSR brands can meet evolving flavour preferences at scale. Known for redefining India’s  Chinese cuisine experience over the past decade, Chinese Wok has launched Manchurian in six bold, customizable sauces which continues to raise the bar with disruptive menu. This new launch reflects the brand’s relentless focus on relevance, variety, and innovation, solidifying its position as a leader in the Desi Chinese category.

With this launch, Chinese Wok becomes the first QSR brand in India to offer Manchurian in six distinct sauces, transforming what has traditionally been a one-note dish into a canvas of flavourful possibilities. The new range includes: Classic Manchurian, Hunan, Kung Pao, Desi Chilli, Schezwan, and Black Pepper, each crafted to cater to India’s diverse palate, from sweet and spicy to fiery and peppery. This innovation makes Manchurian more dynamic, more exciting, and more aligned with how today’s consumers eat: based on mood, flavour preference, and discovery.

Commenting on the launch, Aayush Madhusudan Agrawal, Founder & Director, Lenexis Foodworks, said, “With this launch, we wanted to reimagine a fan favourite and make Manchurian more fun, flavourful, and personal. Offering six distinct sauces is our way of giving customers more ways to enjoy what they already love with a fresh twist that keeps it exciting. This is exactly what Chinese Wok stands for: bold flavours, constant innovation, and a deep understanding of evolving consumer cravings. As Chinese Wok celebrates 10 Woktastic Years, this innovation reflects not just our growth, but our legacy of category-shaping product launches.”

The launch comes at a milestone moment for the brand, as Chinese Wok celebrates 10 Woktastic Year. From a single outlet in 2015 to now over 240 stores across 35+ cities, the brand has grown into a national powerhouse that continues to reshape India’s QSR landscape. The introduction of the Manchurian range in six distinctive sauces is a reflection of Chinese Wok’s deep consumer insight and its ability to consistently deliver bold, flavour-forward innovations that stay culturally relevant while pushing the category forward.

With this latest launch, Chinese Wok continues to demonstrate what it means to be a culturally rooted, consumer-first, innovation-driven brand. As the leader in the Desi Chinese QSR space, the company isn’t just serving food it is building a category, setting benchmarks, and redefining how India enjoys its favourite fusion cuisine. From pioneering flavours to format innovation, Chinese Wok has consistently stayed ahead of the curve. In the industry, Chinese Wok leads with spice, speed, and scale cementing its position as the go-to destination for bold, flavour-packed Desi Chinese.

Links to launch video:

Instagram: https://www.instagram.com/p/DLmv-Vlykml/
Youtube:  https://www.youtube.com/watch?v=NclgpJvJq0Y