National : As the festive season lights up the country, every street, market, and neighborhood is brimming with color, laughter, and togetherness. Coca-Cola India is celebrating the people and communities who make these occasions special, by ensuring refreshment is always within reach and by creating spaces where families and friends can come together over simple joys.

With the ‘Locally Yours’ campaign at its core, the company continues to strengthen its neighborhood-first approach, making chilled beverages more accessible while shining a spotlight on local retailers that bring communities closer. By creating multiple touchpoints along the consumer journey, Coca-Cola India plays a part in turning everyday gatherings into shared milestones of belonging.

Adding a unique dimension this season is Maaza’s ‘Sharod Shera Abashon’, a Resident Welfare Association (RWA) initiative that puts housing societies in the spotlight for the care and harmony they bring to their communities. Through a contest across five categories, societies can highlight the small achievements and everyday efforts that make their celebrations meaningful. By recognizing these resident-led contributions, the program honors the people who actively nurture these connections.

Sundeep Bajoria, Vice President – India Operations, Coca-Cola India & Southwest Asia said, “Festivals are a reminder of how deeply communities and local economies are connected. By collaborating with RWAs, and retailers, we are strengthening the last-mile ecosystem that not only serves consumers but also empowers local partners who are the backbone of community life. This approach reflects our commitment to building both consumer delight and community strength.”

Vinay Nair, Chief Commercial Officer, Hindustan Coca-Cola Beverages Pvt. Ltd. said, “Festivals in this part of the country are as much about opening your doors to guests as they are about community gatherings outside. Being able to support that sense of hospitality, whether it’s a chilled drink at home or a quick stop at the local store, is what makes this season special for us.”

Anant Agrawal, Vice Chairman, Moon Beverages Ltd. said, “We are committed to building a resilient retail ecosystem, together with Coca-Cola India. By investing in advanced cooling infrastructure and digital enablement, we are helping retailers meet rising consumer demand more effectively. Our focus is on improving efficiency, widening availability, and ensuring every store we serve is equipped to grow with its community.”

Amit Goenka, Managing Director, Bengal Beverages Pvt. Ltd. said, “In West Bengal, festivals are inseparable from community life, and we take pride in being part of that rhythm. Our strong network allows us to serve neighborhoods consistently and responsibly, ensuring that celebrations are supported by a system that is both dependable and deeply connected to local needs.”

Complementing this, Sprite is reaching travelers across stations and travel hubs with its ‘Sprite Gatak Thand Rakh’ campaign, while Coca-Cola is activating community hubs and local hangouts with cooling points to bring people together over a chilled beverage. Together, these activations ensure consumers can find refreshment throughout the festivities.

Coca-Cola India’s commitment goes beyond refreshment. By placing communities, retailers, and residents at the center of its efforts, the company is turning ordinary gatherings into meaningful celebrations and building connections that outlast the festive season.