~ Tech to drive seamless shopping experiences across 120+ stores in 35+ cities nationwide ~

Bengaluru: India’s iconic beauty and personal care brand, Dabur has signed Unicommerce, India’s leading e-commerce enablement SaaS platform to streamline and strengthen the omnichannel operations for its beauty and personal care retail brand, NewU.

NewU offers a comprehensive range of cosmetics, skincare, hair care, personal grooming and fragrance products sourced from leading national and international brands.

With this deployment, NewU has adopted Unicommerce’s comprehensive Uniware suite to seamlessly integrate and automate order processing across its brand website, online marketplaces, quick commerce platforms, and offline stores.

The integration will enable the brand to offer a seamless experience to their customer – allowing them to discover products online, check availability, order from their preferred channel, and even choose fulfillment options such as home delivery or store pickup. This will strengthen the brand’s ability to deliver consistent, reliable, and convenient shopping experiences across all touchpoints including through its rapidly growing retail network of 120+ stores in 35+ cities nationwide. The NewU stores are operated by H&B Stores Limited, a 100% subsidiary of Dabur India Limited.

By giving real-time visibility into inventory across channels, Unicommerce’s technology will ensure that stock levels are always accurate and up to date, optimising inventory and avoiding stockouts or over stocking.

Mr Manish Asthana, Chief Operating Office, of NewU said, “At NewU, we are committed to offering consumers a wide choice of beauty and personal care products with convenience at the core. Customers today expect and appreciate seamless experiences across online and offline channels. Our partnership with Unicommerce is a step towards strengthening our technological backbone as an omnichannel retailer.”

“We are excited to support NewU in its omnichannel journey,” said Kapil Makhija, MD & CEO of Unicommerce. “As retail evolves, brands need agile technology to scale efficiently while maintaining a great customer experience. Our Uniware platform is designed to simplify inventory and order management across touchpoints, and partnering with NewU reinforces our mission of empowering retailers to serve customers better and grow sustainably.”