New products Trailhound Wild & Bee Wild unveiled

Milan / Mumbai : Eurogrip, India’s leading brand of two-and three-wheeler tyres from TVS Srichakra Ltd., introduced Trailhound Wild & Bee Wild as part of its latest range of adventure and scooter tyres at EICMA 2025, the world’s foremost motorcycle exhibition being held in Milan from November 6th to 9th 2025.

Participating for the fifth consecutive year, Eurogrip showcased global product lines such as Bee Connect, Protorq Extreme, Climber, Roadhound, Trailhound SCR, Trailhould STR, Bee Volt, Bee Sport etc. The new product introductions and wide portfolio displayed reflect the brands growing strength across Global Scooters, Hi Performance Sport Bikes, Enduro / Motocross, Sport Touring, Trail and Electric segments, reaffirming its commitment to building a global footprint.

Commenting on the brand’s participation in EICMA, Mr. T. K. Ravi, Chief Operating Officer, TVS Srichakra Ltd., said: “Our focus has always been on building trust through performance, and that continues to be our emphasis as we pursue our journey of building Eurogrip as a Bike Tyre Specialist, globally. With our new product introductions Trailhound Wild and Bee Wild, we are extending Eurogrip’s spirit of innovation into new segments showcasing our commitment to consistently bring relevant offerings to the riding community. EICMA gives us the opportunity to share these updates and connect with customers and business partners around the world.”

Mr. V. Sivaramakrishnan, Chief Technology Officer, TVS Srichakra Ltd., said:“At Eurogrip, our Research & Development programs are built to translate advancements in material science, design precision and rigorous real-world testing, delivering exciting products to our global customers. Trailhound Wild and Bee Wild use new generation polymers in the compounds, multizone tread and an innovative tread design, making these product lines “rider’s delight” across varied terrains. EICMA has always been a great platform to showcase our new and best-in-class products and range.”

Eurogrip’s participation this year is expected to attract strong engagement from global trade partners, OEM representatives and riders. The brand’s Milan-designed range, covering Sport Touring, Off-Road, Trail Road, Classic, Scrambler, Sport and Scooter categories, is also on display, highlighting its extensive portfolio. The Eurogrip stand offers visitors an immersive experience, providing a closer look at the design, technology and engineering behind its evolving product line. Eurogrip welcomes distributors, retailers and riders to Hall 14, Stand H38 at the Fiera Milano Rho Exhibition Centre, Milan, from November 6 to 9, 2025.