Thane : Croma, India’s first and most trusted omni‑channel electronics retailer from the Tata Group, has strengthen its footprint in the Mumbai Metropolitan Region with the launch of a new Thane West store—its third in Thane and 106th in Maharashtra. This opening underlines Croma’s commitment to meeting the rising demand for premium technology while delivering an elevated, seamless shopping experience to the local community.

To celebrate the launch, Croma is offering an inaugural discount of up to 15% off* on select electronics from 20th July to 19th August.

Strategically located at Mahavir Business Park—opposite Eternity Mall and adjacent to the Teen Hath Naka flyover—the expansive 7,661 sq ft store spans two floors. With this launch, Croma continues to lead the large-format electronics retail space, now boasting 560+ stores across 200+ cities and over 16,000 products from more than 550 brands.

Speaking on the new store openings, spokesperson of, Infiniti Retail Ltd, stated, “With Thane emerging as a key urban hub within the Mumbai Metropolitan Region, the new Croma store marks a significant step in our expansion. It reinforces our promise to bring the latest in technology, backed by expert guidance and exceptional service, closer to our customers. We look forward to serving the tech-savvy community of Thane with a store that reflects both convenience and innovation.”

As an integral part of the Mumbai Metropolitan Region (MMR), Thane is witnessing rapid growth driven by urbanisation, infrastructure development, and rising consumer demand. As residents across the MMR increasingly seek premium electronics and contemporary retail experiences, Thane presents a prime opportunity for Croma to strengthen its presence and cater to the city’s evolving lifestyle needs.