In the lead-up to Father’s Day 2025, Flipkart Minutes has witnessed a significant surge in shopping activity, highlighting the increasing preference for quick commerce for last-minute gifting. 40% of all products were sold between 10 AM to 2 PM, with 11 AM emerging as the peak gifting hour. This data showcases a clear shift in consumer behaviour, as most orders were placed on the day itself, illustrating growing trust in rapid delivery for meaningful, time-critical moments.
Personalisation emerged as a key trend, with categories like greeting cards growing by over 60X, wallet-and-belt combos by more than 7.5X, and wall photo frames by nearly 28X. Whereas product categories such as smart gadgets, grooming essentials, and coffee mugs also saw increased traction on the platform. These insights reaffirm Flipkart’s role in enabling access to thoughtful and timely gifting, enabled by the convenience and reliability of Flipkart Minutes.
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