Mumbai : Home Credit India, a leading consumer finance company, today announced the launch of its new festive campaign – #UpgradeWaaliDiwali, an extension of its brand thought, #ZindagiHit!. The campaign aims to bring festive cheer to customers nationwide, highlighting the simplicity and convenience of Home Credit India’s financial solutions that make upgrading lifestyles and responsibilities easy and stress-free.

The new campaign is LIVE across digital platforms including Home Credit India’s social channels such as Facebook, Instagram, YouTube & LinkedIn.

The #UpgradeWaaliDiwali campaign emphasizes that while upgrading one’s lifestyle is a smart choice, a truly meaningful Diwali comes from upholding traditions and family bonds. The campaign celebrates not just material upgrades, but also the dutiful upgrades that strengthen family ties.

Campaign Storyline

The video opens in a lively joint family household with three generations – father, son, and grandson.
As the family busies itself with Diwali preparations, the father is seen juggling purchase decisions while struggling with his old phone. The son gently steps in, suggesting simple upgrades, which makes the father teasingly remark that their son has now started taking charge of all household decisions.

The next morning, the father wakes up to find a new phone on his bedside table, along with a heartfelt note from his son. The note acknowledges the father as the irreplaceable head of the family while expressing his desire to share responsibilities. This touching gesture bridges the generational gap, underscoring the message that true heroes are those who shoulder responsibilities together. The film closes with a warm montage the father, smiling with pride and joy, reveals his discovery of Home Credit India, a trusted partner for consumer durables, mobile financing and two-wheeler financing.

Speaking on the new Diwali campaign, Ashish Tiwari, Chief Marketing Officer, Home Credit India, said, “Festivals in India are all about emotions, togetherness, and fulfilling dreams. With #UpgradeWaaliDiwali, we wanted to capture this spirit while showing how Home Credit India is enabling families to celebrate without compromise. Our simple and customer-friendly financing options ensure that upgrading one’s lifestyle, be it appliances, gadgets, or home needs, becomes effortless. More than just financial support, it’s about creating happiness, pride, and confidence in every household we touch.”

With #UpgradeWaaliDiwali, Home Credit India reinforces its commitment to making financial solutions accessible and convenient for everyone. By empowering families to upgrade both their responsibilities and lifestyles, the brand ensures that festive celebrations are not just about new products, but about the shared joy, pride, and stronger bonds that truly make every moment #ZindagiHit.