National : This festive season, Hush Puppies (global brand exclusively retailed by Bata in India) presents The Iconic Collection, a celebration of timeless comfort and effortless style. Blending classic design with modern flair, the collection elevates every day and festive dressing alike. Fronting the campaign is creator and cultural voice Prakhar Gupta, embodying the brand’s authentic, relatable spirit.

For Hush Puppies, style, comfort, and individuality seamlessly come together just like Prakhar, who embodies these values. A man who has built his career on telling compelling stories, exudes effortless sophistication. The campaign is all about making a lasting impression, connecting with audiences in meaningful and memorable ways.

For Him: The men’s lineup features versatile leather Derbys, sleek loafers, and casual slip-ons that balances comfort and ease. Each pair is designed to be durable yet stylish, perfect for work, festive gatherings, and a leisurely weekend. These styles combine polish and comfort for every festive occasion from office parties to family get-togethers.

For Her: The women’s range offers elegant flats, chic mules, and statement sneakers that combine comfort with contemporary flair. From casual meetups to festive celebrations, these shoes are made to complement every look without compromising ease and quality.

On the launch of the campaign, Prakhar Gupta, Creator, says: “Hush Puppies have always stood for style built on comfort and ease. For me, footwear has to feel like a natural extension of who I am; authentic, versatile, and comfortable. The Iconic collection is classic yet refreshingly modern, something that mirrors how I like to express myself every day.”

Badri Beriwal, Chief Strategy and Business Development Officer, Bata India, adds: “Hush Puppies has long been known for its premium formals and smart casuals. With growing consumer demand for versatile, style-forward footwear, the Iconic Collection brings a modern festive update to our classic range. Prakhar represents this evolution perfectly being confident, contemporary, and effortlessly refined.”

The Iconic Collection is available at Hush Puppies stores nationwide and online at bata.com/in.