Mumbai : IndiaFirst Life Insurance Company Ltd (IndiaFirst Life) is pleased to announce a strategic corporate agency partnership with Northern Arc Capital Ltd. (Northern Arc), a leading diversified financial services platform. Under this agreement, Northern Arc will distribute IndiaFirst Life’s comprehensive range of life insurance products—including term, savings, and retirement solutions—across its pan-India network.
Powered by data-rich technology solutions, strong sectoral expertise, robust risk management, and a financial ecosystem of originator partners, Northern Arc operates a diversified Lending, Placements, and Fund Management business to facilitate finance of over INR 2.0 trillion cumulatively aiming to empower the households and businesses.
Rushabh Gandhi, Managing Director & CEO, IndiaFirst Life, said: “Our partnership with Northern Arc complements our multi-distribution channel strategy. By leveraging Northern Arc’s extensive network spanning 675 districts and its strong connections with over 200+ NBFCs and MFIs, we are poised to deliver bespoke life insurance solutions across India. Both organisations maintain the highest ethical standards and are responsive and empathetic towards customer needs. This makes the partnership special.”
Ashish Mehrotra, MD & CEO, Northern Arc Capital said, “Our partnership with IndiaFirst Life is a significant milestone in our journey to build financial resilience at scale. By integrating life insurance into our ecosystem, we are extending meaningful financial protection to millions of first-time buyers and low-income households—segments often overlooked by traditional models. IndiaFirst Life’s deep distribution reach, having serviced over 90% of India’s pin codes, makes them an ideal partner as we work together to drive inclusive and sustainable financial empowerment across the country.”
This strategic partnership between IndiaFirst Life and Northern Arc Capital aims to drive financial inclusion by offering accessible life insurance solutions across India. Leveraging Northern Arc’s extensive network and expertise, the collaboration is set to empower low-income households and first-time insurance buyers while advancing IndiaFirst Life’s mission of ‘Insurance for all by 2047.’
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