Mumbai: Indriya, Aditya Birla Jewellery, opens its fourth store in the prime suburb of Andheri, Mumbai. Known as the heart of Mumbai’s creative and cosmopolitan spirit, Andheri represents the pulse of modern Mumbai, making it the perfect setting for Indriya’s blend of timeless craftsmanship and contemporary design.

Located in Oshiwara, Andheri West, the store showcases thoughtfully curated zones designed to immerse customers in an exceptional retail experience. From a dedicated karigari room to an expansive display of over 28,000 exquisitely crafted designs, the store represents the perfect confluence of artistry and modern expression. With this launch, Indriya offers its consumers true beauty rooted in intricate designs and deep emotions.

This landmark launch brings Indriya’s national presence to 38 stores across India. The brand’s growing network includes six stores in Delhi; four in Mumbai and Hyderabad; three in Pune; two each in Ahmedabad, Jaipur, Patna and Bangalore; and one store each across key cities such as Indore, Jodhpur, Surat, Vijayawada, Bhubaneswar, Lucknow, Prayagraj, Kanpur, Agra, Gaya, Jammu, Chhatrapati Sambhajinagar and Chandigarh. This expansion highlights Indriya’s dedication to bringing fine craftsmanship and timeless jewellery closer to customers across the country.

Mr. Dilip Gaur, Business Director, Aditya Birla Group, said, “Mumbai remains a key strategic market for Indriya, and we are delighted to mark the opening of our fourth store in the vibrant neighbourhood of Andheri. As a city that sets the standard for contemporary luxury, Mumbai fuels our endeavour to craft jewellery that blends artistry and regional craft with modern expression, with a focus on bridal jewellery for every Mumbaikar. This launch will significantly strengthen our brand presence, ensuring our exquisite designs and lasting shopping experience are easily accessible to our customers.”

Indriya by Aditya Birla Group has extended its presence to Andheri, a dynamic district celebrated for its vibrant energy and cosmopolitan appeal.