The Borivali store brings Jaypore’s poetic expression of craft and culture to Mumbai’s vibrant canvas

Mumbai :  Jaypore, India’s beloved artisanal brand from the house of Aditya Birla Fashion and Retail Limited, strengthens its presence in Maharashtra with the launch of its fifth store in Mumbai, located in Borivali—an evocative celebration of the region’s rich craft heritage. Rooted in a city that embraces both tradition and modernity, the new store marks another step in Jaypore’s mission to showcase Indian craftsmanship through immersive, experience-led spaces that bring the stories of our artisans to life. This launch is part of the brand’s continued expansion, reinforcing its commitment to celebrating India’s craft legacy through authentic collaborations with karigars, who infuse their generational knowledge and skill into every Jaypore creation.

Jaypore’s 1,420+ sq. ft. store in Sky City Mall is a haven where craft and design come alive in quiet conversation. Its terracotta-hued façade, patterned with a glowing geometric lattice, offers a gentle invitation inward. Inside, light spills through arched thresholds onto textured walls and artisan-crafted displays, creating a space that feels both timeless and personal. From the intricate detailing of Kolhapuris to handwoven textiles and sculptural brass décor, every piece at the Borivali store reflects region’s diverse crafts—carefully curated to showcase the depth and soul of Indian artistry.

Talking about the launch, Manu Gupta, Vice President and Brand Head, Jaypore, said, “Every Jaypore store is more than a retail space—it’s a celebration of Indian craftsmanship. With each new opening, we’re not just expanding—we’re bringing our customers closer to the hands and stories behind every handcrafted piece. Our karigars are the soul of Jaypore. Their skill and experience, often passed down through generations, shape the design language of the brand. With the Borivali store, we’re continuing our journey to make these stories more accessible and engaging, one experience at a time.”

Inside, the store unfolds like a thoughtfully composed narrative, each element crafted to stir the senses and honour the stories of the hands behind it. With softly textured walls, arched thresholds, and artisan-led details woven into every corner, the space offers intimate glimpses into the world of artisans. As the seasons shift, so does the store—gently evolving to reflect new expressions of India’s enduring craft legacy.

In this immersive setting, tribal silver, heritage heirlooms, and stone-studded treasures shimmer with handcrafted charm. Each piece embodies the timeless elegance at the heart of Jaypore—a space where ornament becomes story, and beauty carries the weight of legacy.

With its newest store in Mumbai, Jaypore extends an invitation—not just to shop, but to discover. To step into a space where every silhouette, adornment, and accent is steeped in karigari and care.  Each creation at the Borivali store is a window into India’s living craft traditions designed to be worn, lived with, and cherished.