Launch offer: 30% off on diamonds and 20% off on making charges for a limited period

Targets young, style-conscious, and sustainability-driven consumers in Navi Mumbai

Mumbai : Jewelbox, India’s new-age lab-grown diamond jewellery brand, has announced the launch of its second store in Mumbai at Inorbit Mall, Vashi, following the successful debut of its Borivali store in August. Spanning 500 sq. ft., the new store offers a modern, minimalist, and experience-led design that makes discovering lab-grown diamonds both engaging and accessible.

Located on the 1st Floor of Inorbit Mall, Palm Beach Road, Vashi, the store strengthens Jewelbox’s offline expansion strategy in one of India’s most dynamic jewellery markets. With Navi Mumbai emerging as a hub of aspirational and style-conscious consumers, Jewelbox is set to meet the growing demand for sustainable and versatile diamond jewellery.

Speaking on the launch, Vidita Kochar, Co-Founder of Jewelbox, said: “The response to our Borivali launch exceeded our expectations, reaffirming Mumbai’s appetite for sustainable luxury. Vashi was a natural choice, it represents the heart of Navi Mumbai’s retail scene and allows us to connect with a young, progressive consumer base that values both style and conscious choices. With this expansion, we are bringing lab-grown diamond jewellery closer to where our customers live and shop.”

The Vashi store will showcase Jewelbox’s full range of lab-grown diamond jewellery from everyday essentials to statement pieces including solitaire rings, earrings, pendants, and bracelets. The store layout is thoughtfully curated to ensure an easy and immersive browsing experience, balancing contemporary aesthetics with warmth.

To celebrate the launch, Jewelbox is offering 30% off on diamonds and 20% off on making charges for a limited time.

The launch comes at a time when lab-grown diamonds are seeing rising traction in India. According to industry reports, India’s lab-grown diamond market is valued at approximately USD 621 million (₹5,150 crore) in 2024 and is projected to grow at a 14.4% CAGR in the coming years. This growth is being driven by rising consumer awareness, sustainability concerns, and affordability. Jewelbox is at the forefront of this shift, making high-quality diamonds more accessible without compromising on design or experience.

With Mumbai as a priority growth market, Jewelbox plans to launch 30 more stores across the country by end the year while also expanding its offline footprint across key neighbourhoods, ensuring that consumers have multiple touchpoints to experience the brand.