Mumbai :  Procter & Gamble (P&G) Health Limited today announced the launch of Livogen Iron Gummies,that aim to help women fulfil their daily iron requirements. The Iron Gummies are developed by Livogen – India’s #1* doctor-recommended iron supplement brand from the portfolio of P&G Health.  Iron helps overcome tiredness and hair fall. Livogen Iron Gummies provide iron equivalent to two bowls of spinach**. The Iron Gummies come in a yummy, delightful strawberry flavor in an easy-to-consume format, and are gentle on the stomach, ultimately redefining iron supplementation.

Iron plays a crucial role in strengthening the immune system, maintaining healthy skin, hair, and nails, and healthy haemoglobin levels (Hb level of 12). Reports suggest, 1 in 2 women in India is suffering from iron deficiency anemia***. This is often overlooked and misattributed to factors like sleep deprivation, or vitamin deficiencies and as a result women rely on ineffective home remedies or multivitamins. For more than 50 years, Livogen has been addressing this challenge and curating innovative iron supplementation solutions for evolving consumer need including adults, pregnant women and children. The Livogen Iron Gummies is yet another innovation that aims to help women meet their daily iron needs in an effective manner. These are also suitable for children aged 5 years and above who are suffering from iron deficiency.

“Our brand Livogen, with over 50 years of heritage and expertise in blood health, has been driven by a mission to empower millions of Indian women silently battling iron deficiency. We’ve always been at the forefront of simplifying the iron needs of Indian consumers and our new Livogen Iron Gummies is a further step to make iron supplementation easy & yummy! Our doctor-backed, strawberry-flavoured gummies are a game-changer. Just two Livogen Iron Gummies a day provide iron equivalent to two bowls of spinach**, which helps women overcome symptoms of iron deficiency like tiredness and hair fall.” said Vijay Kumar Pampana, Marketing Director, P&G Health India.

Livogen’s new Iron Gummies were launched through a powerful campaign film centered around the theme ‘Iron Everyday, Thakaan and Hairfall Out of Your Way!’