Mumbai: Mahanagar Gas Limited (MGL), one of India’s leading natural gas distribution companies, has successfully launched Phase 1 of its Salesforce implementation, becoming the first City Gas Distribution (CGD) company in India to adopt and implement the platform. Launched under the name ‘Project PRISM,’ the initiative aims to enhance customer experience, streamline operations, and enable greater transparency through cutting-edge digital solutions.

With Project PRISM, Mahanagar Gas Limited consumers can now expect a simpler, faster, and more transparent process. Phase 1 of Project PRISM includes implementation of a CRM system, the Collect360 app, a meter reading app, and five operations and maintenance (O&M) applications, laying a strong foundation for digital customer engagement and operational excellence.

Speaking on the occasion, Mr Ashu Shinghal, Managing Director of Mahanagar Gas Limited, said, “The Go-Live is a major step in our digital transformation roadmap, and has helped MGL set a benchmark as the first CGD company in India, to leverage this digital technology for the energy sector. With Salesforce, we are equipping ourselves with tools to serve our customers better, strengthen internal processes, and scale our operations more efficiently. We appreciate the efforts of our implementation partner Appstrail, the Salesforce team, and our core team members who have worked tirelessly to achieve this milestone.”

The senior management from Salesforce and Appstrail joined MGL in celebrating the go-live event. The teams expressed excitement about advancing to Phase 2 of Project PRISM, highlighting plans to roll out additional customer-focused features and explore new ways to leverage Salesforce’s platform to drive innovation and operational excellence.