National : MasterChow, India’s favourite ready-to-cook Asian cuisine brand, is set to redefine home-cooked ASIAN food with its latest ad campaign featuring celebrity chef Ranveer Brar. Anchored by the playful and punchy message “Not Mangaya, Ghar Pe Banaya,” the campaign celebrates the joy of whipping up bold Asian flavours right at home, minus the fuss, and definitely minus the takeout menus.

Rolling out as a multi-film series over the coming weeks, the brand has dropped its first film this week, with Chef Ranveer Brar leading the flavour revolution in his signature effortless style. Each upcoming film will spotlight a different cooking moment, showing how MasterChow effortlessly upgrades everyday meals into restaurant-style Asian dishes, all from the comfort of your own kitchen.

The campaign marks a fresh direction for MasterChow as it embraces its evolving identity as Masters of Asian Flavours. With a growing range inspired by Japanese, Thai, Korean and Chinese-style dishes, MasterChow is redefining what it means to cook Asian cuisine at home. The films subtly reflect this shift, showcasing a wider flavour world while staying true to the brand’s core: simple, delicious home cooking.

Speaking about the campaign, Vidur Kataria, Co-Founder of MasterChow, adds,“At MasterChow, our purpose has always been to make Asian cooking feel exciting, effortless and well within reach for every home kitchen. We’ve spent years building flavours that take the intimidation out of the process and put the joy back into cooking. ‘Not Mangaya, Ghar Pe Banaya’ carries that purpose forward, showing how easily a bold, flavour-driven meal can come together when you trust your pan and the right ingredients.”

MasterChow offers one of India’s widest ranges of ready-to-cook Asian sauces, from Chilli Garlic and Kung Pao to Thai Basil, Chowmein and more, all made with 100% natural ingredients and no MSG or artificial flavours. Its iconic Chilli Oil and no-maida, high-protein noodles have helped the brand shape and lead the category across e-commerce and quick commerce platforms.

Chef Ranveer Brar adds, “There’s something special about cooking that beats takeout every single time. Over the years, my association with MasterChow has grown into something far deeper than just being a brand face, I’ve been part of the flavour conversations, the ideas, the experiments. This campaign taps into that same joy, the sounds, the sizzle, the speed. ‘Not Mangaya, Ghar Pe Banaya’ is exactly the energy you feel when great flavours by MasterChow meet a hot pan.”

MasterChow’s mission has always been clear, make great Asian food easy to cook and easy to love at home. With its flavour-forward sauces, no-maida and high-protein noodles, and pantry essentials like its much-loved Chilli Oil, the brand continues to lead the ready-to-cook Asian category across online platforms while rapidly expanding offline.

With every film adding a new flavour twist to the “Not Mangaya, Ghar Pe Banaya” universe, MasterChow is all set to make home-cooked Asian food the main character in your kitchen. As the Asian food market continues to grow, MasterChow’s ambition is to embed Asian flavours into everyday cooking, so anyone and everyone feels confident to recreate Asian dishes at home, just like a true Master Chef.