Designed and manufactured at the MG Group’s manufacturing unit at Belagavi. The TIGRA offers supreme comfort and safety, and is available on all 13.5-meter coach chassis for both domestic and international markets
Mumbai/Bengaluru : MG Group, one of India’s leading privately-owned bus and coach manufacturers, today marked a significant milestone by unveiling its new corporate identity and TIGRA, a revolutionary range of in-house developed super-premium intercity coaches. Designed and manufactured at the MG Group’s coach manufacturing plant at Belagavi, the TIGRA offers supreme comfort and safety and is available on all 13.5-meter coach chassis for both domestic and international markets.
These pivotal launches, catering to both domestic and international markets, took place at the Group’s flagship “RE:BORN” event, held at The Royal Senate, Palace Grounds in Bengaluru. Present at the launch were from the leadership team of MG Group, that includes Mr. Anil Mohan Kamat, Chairman & Managing Director, MG Group, Mr. Sivakumar V., President – Strategy & Sales, MG Group, Mr. Gireesha Prabhu, Chief Operating Officer, MG Group along with the key stakeholders from across the automotive and mobility ecosystem, including MG’s coach customers, suppliers, and technology partners.
Commenting on the new product launches, Mr. Sivakumar V, President – Strategy & Sales, MG Group, said, “In the bus and coach body-building industry, progress is never overnight. It’s built on strong relationships, consistent quality, and the ability to evolve with changing transportation needs. MG is not just a legacy of engineering — it’s a legacy of character. The Tigra is going to a segment leader from day one, we are optimistic of that.”
Launch of New Corporate Identity: A Strategic Repositioning
The unveiling of MG Group’s new corporate identity marks the completion of a decade since MG’s entry into the premium coach segment. The new logo’s uninterrupted flow from M to G symbolizes a seamless journey, guiding customers from concept to market and beyond. Its hexagonal silhouette, inspired by a metal bolt, reinforces the brand’s engineering strength.
It signifies a pivotal transformation—from a contract manufacturer supporting high-volume OEM production to a product-led, brand-driven mobility solutions provider. This refreshed identity reflects a broader strategic shift, positioning MG Group as a visible and value-creating force in the evolving transport landscape.
“Over the past four decades, MG has built its reputation on consistent execution, design strength, and trusted OEM relationships,” said Anil Mohan Kamat, Chairman & Managing Director, MG Group, speaking on the new branding announcement. “This new identity signals a shift in our market positioning—we’re no longer just a reliable vendor behind the scenes. We are stepping forward as a brand that leads with innovation, design, and premium product offerings like TIGRA.”
The brand refresh includes a new visual language and messaging strategy designed to better represent MG’s end-to-end capabilities and growing ambition in the intercity coach and future-ready mobility segments.
While talking at the launch event, Mr. Gireesha Prabhu, Chief Operating Officer, MG Group, said, “Today, we don’t just unveil a new identity. We welcome a new era — bold instance, global in vision, and human at heart. TIGRA offers supreme comfort, safety, and serviceability on all available 13.5-meter coach chassis.”
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