• Flipkart’s supply chain scaled during the festive season with 24% YoY growth in units; over 60% orders from Tier 2 & 3 regions
  • 4 lakh+ seasonal jobs created to power operations across 28 states
  • With more than 5,000 shipments moving per minute on peak days and over 7.3 million shipments fulfilled in a single day, Flipkart redefined speed and access during BBD 2025

Bengaluru : Flipkart, India’s homegrown e-commerce marketplace, today announced key milestones from its 2025 festive season – highlighting scale, speed, and social impact. The Big Billion Days were powered by its robust logistics network, which fulfilled record volumes, enabled near-instant deliveries, and significantly expanded its regional footprint. With over 4 lakh seasonal job opportunities created, a 44% growth in same-day/next-day deliveries, and heightened demand from Tier 2 / 3 cities, Flipkart’s supply chain put both technology and people at the centre of India’s festive momentum.

Powering Festive India, Minute by Minute

On peak days, Flipkart moved over 5,000 shipments per minute, enabled by a tech-led, demand-sensitive supply chain infrastructure. The company saw a 44% increase in same-day and next-day deliveries compared to last year, reflecting growing customer expectations and enhanced last-mile capabilities. With over 7.3 million shipments fulfilled in a single day – averaging more than 3 lakh an hour – Flipkart’s network demonstrated precision at scale.  In one standout example, an appliance was delivered in just 15 minutes at midnight, and a TV installation was completed within 36 minutes of delivery, setting new benchmarks for customer delight.

Technology at Scale, Festivities at Doorstep

Flipkart’s festive operations were powered by an intelligent supply chain built to move billions of units with speed and consistency. AI-powered forecasting, ML-driven planning and real-time capacity orchestration kept the network agile during surges, while automated inventory placement and AI-led IWIT (Inter-Warehouse Inventory Transfer) boosted in-stock availability. Inside fulfilment centres, AGVs, robotic arms, cross-belt sorters, and sensor-led tracking reduced turnaround times significantly, supported by AI powered X-ray fraud detection and advanced geocoding that improved accuracy across India’s complex addressing landscape. AI-driven packaging tools further optimise materials and reduce waste. With a diverse, well-trained workforce and a tech-enabled network reaching 21,000+ pincodes, these capabilities enabled Flipkart to manage millions of peak-hour orders seamlessly, delivering a dependable, positive experience to households across Bharat.

Bharat at the Centre

The festive momentum this year was led strongly by Tier 2 and 3 cities, which accounted for over 60% of all BBD orders. Cities like Jhajjar and Bahraich recorded exponential order growth, as Flipkart deepened its regional infrastructure to meet this rising demand. Categories such as small furniture and household supplies saw the highest uptick in non-metro markets (90%), driven by growing aspirations and increasing digital confidence among customers. Behind this orchestration was a workforce scaled across 28 states, with over 4 lakh seasonal job opportunities created to meet the surge. Notably, 15% of these roles were filled by first-time entrants to the workforce.

Inclusion, Upskilling and Impact

Flipkart also placed strong emphasis on building a future-ready, inclusive workforce:

  • A 20% increase in hiring from women, persons with disabilities (PwDs), and LGBTQIA+ communities
  • Expansion of wellness benefits, including health checkups, Suraksha insurance, and employee care initiatives
  • Through the Supply Chain Operations Academy (SCOA), over 10,000 associates were trained and upskilled in safety, warehouse operations, and tech tools
  • Additionally, 6,000+ college students were trained in supply chain management via hybrid learning formats

Hemant Badri, Senior Vice President and Head of Supply Chain, Customer Experience & Re-Commerce, Flipkart Group, said, “The festive season is a true test of resilience, scale and precision – and our supply chain showcased what’s possible when people, process, and technology come together at scale. From delivering large appliances in minutes to enabling deliveries in remote corners of the country, our network was built to meet the moment. What sets this season apart is not just the speed or volume, but the impact – over 4 lakh new jobs, deeper regional access, and inclusive hiring that reflects the real India. With technology as an enabler and people at the core, we are proud to have delivered not just packages, but trust and celebration to millions of households across Bharat.”

Flipkart’s multifaceted initiatives reflect an evolving festive playbook that combines operational excellence, regional inclusion, and social impact while delivering an enhanced customer experience.