Mumbai : Mother’s Recipe, the legacy homegrown brand trusted by Indian families for generations, has launched a new campaign for its Ginger Garlic Paste that celebrates a mother’s timeless wisdom and her instinct for truth. Built around the emotion of “Maa sab jaanti hai, maa sach jaunt hai,” the campaign beautifully captures the trust mothers place in purity, simplicity and honesty, values that have always guided their choices in the kitchen.

Ginger Garlic Paste is one of Mother’s Recipe’s most loved kitchen staples and is one of the top selling products. This new campaign shines a light on what makes the product special, the care with which it is made, its rich aroma and its ability to bring real, authentic flavour to everyday cooking. Every pack contains only ginger and garlic, with no added artificial preservatives and is prepared in a way that retains freshness, taste and texture. Mother’s Recipe is also the only brand in the category that does not use Sodium Benzoate, and the campaign brings this truth forward with clarity.

Speaking about the campaign, Sanjana Desai, Executive Director, Mother’s Recipe said, “Every mother knows when something feels right. Her sense of truth and care is unmatched. With this campaign, we wanted to celebrate that instinct, the way mothers can instantly tell what is real. Our Ginger Garlic Paste is made with that same honesty. There are no shortcuts, no preservatives and no compromises. Just the purity of ginger and garlic, made the way mothers would do it in their own kitchens.”

The campaign brings together emotion and authenticity through an integrated outreach that spans multiple touchpoints, from OTT platforms like SonyLIV, JioStar and Zee5 to MyGate and lift branding, outdoor visibility on bus shelters and bus back panels, in-store branding, dealer boards and influencer collaborations. Social media marketing is also a key pillar of the campaign, ensuring strong digital visibility and deeper consumer engagement across platforms. The film and creatives capture the small yet powerful moments that define a mother’s presence in every home, her quiet observation, her unwavering confidence and her ability to sense the difference between what is genuine and what is not.

In a world where consumers are increasingly mindful of what they bring to their tables, Mother’s Recipe continues to uphold its promise of purity and trust. The brand’s approach focuses on staying true to the natural goodness of ingredients, ensuring that every product carries the warmth and integrity of a home-cooked meal. This clarity of purpose, rooted in authenticity, is what gives Mother’s Recipe its enduring place in Indian kitchens. Through this campaign, the brand reinforces its connection with the everyday wisdom of mothers and their belief that honesty is the foundation of good food. It reminds consumers that while many things in life change, a mother’s truth never does.