Mumbai, National: The wait for Hyderabad’s most iconic seasonal delicacy is over. Paradise has announced the return of its much-loved ‘Jashn-e-Haleem’ Festival, launching ahead of Ramzan this year in response to overwhelming customer demand. The festival is now live across all Paradise outlets for dine-in, takeaway, and online ordering on Swiggy and Zomato.

For decades, Paradise Haleem has been more than a dish — it has been a ritual that signals the start of the festive season in the city. Crafted using 29 carefully selected ingredients, premium ghee, and slow-cooked mutton, the Haleem continues to be prepared using time-honoured methods that deliver the unmistakable depth, richness, and consistency that customers associate with the brand.

Behind every serving lies a rigorous, end-to-end quality process. From sourcing and preparation to final service, each batch undergoes stringent checks to ensure that every bowl meets Paradise’s benchmark for taste, hygiene, and authenticity.

Along with Mutton Haleem, Paradise also serves Chicken Haleem, offering guests another way to enjoy the same iconic Paradise flavour.

Mr. Abhik Mitra, MD & CEO, Paradise Food Court Pvt. Ltd., said “At Paradise, Jashn-e-Haleem is not just a seasonal launch — it is an emotion that brings people together year after year. Every bowl represents our commitment to authenticity, consistency, and the culinary legacy we have built over decades. The response from our customers continues to be phenomenal, and we are excited to bring the festival earlier this year so they can celebrate longer with the flavours they love.”

Mr. Robinder Singh, COO, Paradise, added “People of Hyderabad look forward to Paradise Haleem Festival as they bond over food and spend quality time together. Hence, we brought in the fest ahead of Ramzan on popular demand. It gives them ample occasions for get-togethers with their most favourite food that come with quality, taste, and Paradise legacy on the table.”

Mr. Swatantra Gautam, Vice President – Culinary, Paradise, said “Our Haleem is the result of meticulous preparation, premium ingredients, and culinary precision. Maintaining the same signature taste across batches and outlets is a responsibility we take very seriously, and that consistency is what keeps customers coming back every year.”

The food chain has acquired its place in the Limca Book of Records for ‘Most Biryanis Served In A Year’. In 2017, Paradise catered over 70 lakh servings of biryani, and in 2018, the numbers crossed over 90 lakh. Paradise won Biryani Restaurant of the yest in 2025 & 2026, at Restaurant Awards, People Choice Brand of the year 2025 at Hybiz-Telangana, Restaurant of the year 2025 at hospitality excellence awards, Restaurant serving the best Hyderabadi Biryani-South India and Best Restaurant chain of the year at Food Connoisseurs Convention 2026.