New initiatives aim to simplify complex coverage decisions and improve last-mile advisory through a tech-enabled, advisor-first model
Pune: Quickinsure, a digital-first insurance broker, has announced two key initiatives aimed at expanding insurance access across India: the addition of life insurance to its growing product portfolio and the launch of a centralized Expert Advisory team. Together, these moves reinforce Quickinsure’s commitment to building a more inclusive, trusted, and accessible insurance distribution ecosystem, particularly in semi-urban and underserved markets where deeper engagement and clarity are vital to growth.
Despite rising awareness, life and health insurance in India continue to see limited adoption. These products demand a higher level of understanding and trust compared to other categories. Customers often seek clear answers about coverage, policy suitability, and long-term value which can’t always be met through digital tools alone. In the absence of meaningful, last-mile advisory support, many of these opportunities are lost, impacting the insurance penetration in the country.
To address this, Quickinsure has launched a dedicated Expert Advisory team, based out of its Pune headquarters, that will provide real-time support to its nationwide network of insurance advisors. This team will assist with complex queries, product suitability, and guidance tailored to customer needs, enabling advisors to confidently engage on life and health policies. The service is already integrated into Quickinsure’s tech platform, ensuring scalable and seamless access for insurance advisors.
“The future of insurance distribution lies in trust, not just reach. Life and health insurance are deeply personal decisions. With this expansion, we’re not only making these offerings more available, but also enabling better, more informed conversations led by advisors who are backed by real-time expertise. That’s how we build long-term confidence and thus deeper penetration of insurance,” said Anand Shrikhande, Co-founder and CEO of Quickinsure.
With the inclusion of life insurance, Quickinsure now offers a full-spectrum portfolio spanning motor, health, life, travel, and cattle insurance via a centralized, tech-enabled distribution platform. Integrated with 30+ insurers and trusted by 45,000+ advisors, the company has facilitated over 7 lakh policy issuances in FY24. The addition of expert advisory support reinforces Quickinsure’s model of blending technology with human insight, setting a new standard for scalable, advisor-first insurance distribution in India.
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