National : Embracing the vibrant spirit of the spring-summer season, Rangita by Stellaro Brands, a D2C Indian fashion label, unveils its latest campaign” ˜Shubh Aarambh,` a Spring-Summer 2025 collection, this vibrant campaign, set against the backdrop of a summer wedding and shot at the Raghu Rai owned picturesque Chinar Haveli, captures the essence of joy, nostalgia, and self-expression. It resonates with the brand`s core philosophy, celebrating the individuality of Indian women, their deep-rooted friendships, and cultural nostalgia.
Crafted in-house, the campaign video highlights life`s rich tapestry of tradition and modernity, showcasing the essence of wedding celebrations through shared moments, heartfelt connections, and exquisite fashion. It beautifully reflects joy, dressed in ensembles that effortlessly blend timeless elegance with contemporary charm, perfect for everyday wear or special occasions.
Speaking on the campaign launch, Himanshu Chakrawarti, CEO of Stellaro Brands, said, Weddings are a celebration of togetherness, self-expression, and the magic of new beginnings. Inspired by this spirit, ˜Shubh Aarambh` captures the heartbeat of joy, the glow of nostalgia, and the unbreakable bonds that make these moments unforgettable”not just for brides, but for friends and loved ones who join the festivities. Rangita exists to empower every woman to shine”confident, radiant, and effortlessly stunning”whether through everyday wear or occasion-ready styles. Just as weddings mark a fresh start, Rangita`s spring-summer collection celebrates new beginnings with a range that`s as versatile as it is vibrant.
The campaign is gaining momentum across digital platforms such as Instagram, Facebook, and YouTube. Conceptualized and produced in-house by Shivanee Dutt, Sr Director, Brand Marketing, the campaign`s creative direction was expertly executed by Saswata Ghosh (photography) and Shayak (videography), with lyrics by Prankur Chaturvedi, vocals by Arushi Tiwary, and music composed by late Sunjoy Bose.
Looking ahead, Rangita plans to expand its footprint through an ambitious growth strategy, blending an Omni channel approach with a robust physical presence across India. The brand aims to open approximately 25 stores in the next 12 months, with 5-6 new stores slated to launch this quarter (April-June 2025), bringing its unique blend of contemporary ethnic wear closer to fashion-conscious consumers while seamlessly integrating online and offline experiences. Rooted in the insight that women cherish weddings as milestones to express their unique beauty and confidence, ˜Shubh Aarambh` is more than a campaign”it`s Rangita`s promise to stand by every woman, celebrating life`s big moments and small joys.
In an era where fashion serves as a canvas for personal storytelling, Rangita continues to celebrate the diversity and vibrancy of Indian traditions. By weaving elements of heritage into contemporary expressions, the brand fosters a deeper connection between cultural legacy and modern sensibilities, making every ensemble a reflection of individuality and grace.