• The studio showcases Samsung’s industry leadership in AI-driven solutions for businesses
  • Immersive zones span solutions across healthcare, hospitality, education, retail and banking
  • Enabling businesses to modernise faster with high reliability, manageability and data security

GURUGRAM, India : Samsung, India’s largest consumer electronics brand, today announced the launch of its state-of-the-art Business Experience Studio (BES) in Gurugram, creating a future-ready destination for enterprises to explore Samsung’s AI-powered, connected B2B solutions in real-world environments. With a BES already operational in Mumbai, the Gurugram launch strengthens Samsung’s commitment to building future-ready B2B experiences for decision-makers in India.

Designed as a high-impact experience centre, the BES brings together Samsung’s advanced mobile devices, displays, healthcare devices and smart solutions to demonstrate how businesses can drive productivity, efficiency and digital transformation through seamless interoperability and enterprise-grade security.

Spanning 6,700 square feet, the BES, Gurugram offers a curated walkthrough for decision-makers across sectors such as startups, education, hospitality, healthcare, retail and banking. With multiple zones simulating real business scenarios, the BES helps partners and customers visualise how Samsung’s technologies can be implemented at scale across workplaces.

“At Samsung, we believe the future of business will be shaped by AI-driven, intelligent experiences that are human-centred, connected and sustainable. The Business Experience Studio in Gurugram reflects this vision—offering enterprises a space to engage with our AI-powered ecosystems in real-world environments. From smart classrooms and automated hotels to intelligent healthcare solutions and paperless banking, we are demonstrating how applied AI, embedded across devices and platforms, can enable digital transformation that is meaningful, efficient and built for scale. This studio is not just a showcase of technology, but a testament to our long-term commitment to building the future of enterprise—with AI at the core—alongside our partners in India and across the world,” said JB Park, President & CEO, Samsung Southwest Asia.

Built on AI, Connectivity and Trust

The BES, Gurugram showcases Samsung’s industry leadership in building AI-driven solutions that work together seamlessly, enabling businesses to modernise faster while maintaining high standards of reliability, manageability and data security. Powered by Samsung’s connected ecosystem and supported by enterprise platforms such as Samsung Knox, VXT and LYNK Cloud, the solutions offer secure deployment across distributed environments—whether it is a classroom network, a bank, a healthcare facility, retail stores, or a hotel chain.