• Unveils a bold new emblem to mark a decade of leading and redefining Desi Chinese for India’s evolving palate
  • India’s largest Desi Chinese QSR crosses 240 stores; targets 500 outlets by FY27
  • Reinforces its leadership as the fastest-growing, culturally rooted, home-grown QSR brand transforming India’s Chinese cuisine category

Mumbai  Chinese Wok, India’s largest home-grown Desi Chinese pioneer, celebrates a bold decade of redefining how the country enjoys its favourite fusion cuisine marking a major milestone in its journey from a single outlet in 2015 to now crossing 240+ stores across 35+ cities. At a time when global QSR giants dominated the market, Chinese Wok built a proudly local, category-defining brand, one that has gone on to reshape the Desi Chinese space and emerge as a powerful force in India’s evolving QSR landscape

In the last decade, the brand has consistently translated its deep consumer understanding into high-impact decisions be it menu innovation, store formats, or regional expansion. Having recently made a strong foray into East India with multiple stores in Kolkata, Chinese Wok continues to aggressively scale into Tier 2 and Tier 3 markets while strengthening its presence in metros. In 2024–25 alone, the brand has opened over 60 stores and is on track to hit 500 outlets by FY27.

Chinese Wok’s growth story mirrors a larger shift in India’s foodscape the growing demand for culturally familiar yet globally accessible formats. As a home-grown leader in the Desi Chinese category, the brand represents the new face of Indian QSR innovation.

“This milestone isn’t just about numbers, it’s about proving that a home-grown brand, built on cultural insight and quality obsession, can lead the way in India’s competitive QSR landscape and set benchmarks for Indian QSR brands globally. The next decade will be about redefining Desi Chinese for every corner of India and beyond,” said Aayush Madhusudan Agrawal, Founder and Director, Lenexis Foodworks.

To mark the occasion, the company has launched a special 10-year anniversary emblem, symbolising its growth, bold spirit, and continued focus on redefining Desi Chinese for India’s evolving consumer. The new visual identity will be seen across stores, packaging, and digital platforms throughout the anniversary campaign.

To mark its 10-year milestone, Chinese Wok has launched a series of 10 high energy, consumer-driven activations from limited-edition offers and exclusive food films to social media contests and lively in-store celebrations all united under the bold and playful theme, “Celebrating 10 Woktastic Years”

With its COCO-led model driving consistency at scale, and a loyal, ever-expanding consumer base, Chinese Wok enters its second decade with a bold vision not only to lead the Desi Chinese category, but to redefine what a homegrown QSR can achieve in India and beyond, through format innovation, category leadership, and deeper consumer engagement.