Vedang Patel and Sanjay Vakharia candidly share the highs and lows of building a brand in India
Mumbai : What’s in a name? Not much, still a lot, if you ask Vedang Patel, Co-founder and CEO of The Souled Store, and Sanjay Vakharia, CEO and Co-Founder, Spykar. This unique podcast episode brings together two co-founders from different eras; both leading youth-centric fashion brands, as they share their ‘Daur Apna Hai’ moments — stories of confidence, self-expression, and the joy of creating.
As a part of their endeavor to bring India’s finest at the forefront through their campaign Daur Apna Hai, this was episode three of the ‘It’s In Our Genes podcast by Spykar, hosted by Co-founder & CEO and industry veteran Sanjay Vakharia. A mechanical engineer by qualification, Vedang began his entrepreneurial stint with a vision to make youth-focused, pop-culture apparel accessible and resonate with modern consumers.
Reflecting on the journey, Vedang Patel shared, “When we began, it was simply about creating something relatable, something that everyone can connect with, and something that is authentic to us. We started with a modest collection of 200 T-shirts has now turned into a movement that glorifies pop culture and individuality, humor, and fandom.”
During the conversation, Vedang highlighted how realism and relatability continue to shape the brand’s creative direction. He also spoke about incorporating traditional Indian art forms such as Warli, Mohenjo-daro, and Harappan motifs into contemporary streetwear, blending heritage with modern designs.
Sanjay Vakharia added, “Through It’s in Our Genes, we aim to celebrate stories of ambition and creativity. Vedang’s journey is a perfect example of how passion, authenticity, and innovation can shape India’s youth culture and fashion landscape. His story tells us the importance of adaptability, and effective team building in sustaining growth in India’s fast-evolving fashion landscape.”
This episode is a masterclass in entrepreneurship and brand-building, as the two leaders exchanged insights on how the fashion industry has evolved; what’s changed, what hasn’t, and what it takes to stay relevant in today’s dynamic landscape.
While Vedang focuses on steering clear of the hype to build an eternal brand, Sanjay’s mantra lies in staying true to the brand promise. Both agreed that consistency in delivering what’s promise remains the ultimate key to success.
The episode is now live across all major podcast platforms, inviting listeners to explore an inspiring conversation that celebrates creativity, authenticity, and the spirit of ‘Daur Apna Hai’own your journey, expression, and time.
Watch the full episode now & stay tuned for more inspiring voices in upcoming episodes.
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