~ A new era of natural diamond jewellery for the many facets of the modern woman ~
Bengaluru: Tanishq, India’s most trusted jewellery brand from the House of Tata, proudly presents the 2025 edition of Festival of diamonds – Sparkle Your Way’ – an ode to the modern woman and her many radiant expressions. A curation of exquisite natural diamond jewellery starting at just ₹15,000, this campaign leads the fashion charge, redefining how diamonds are styled and treasured in modern wardrobes. Anchored in the belief that her sparkle is personal, the campaign shines a spotlight on a new generation of diamond-wearers—spirited, self-assured, and unapologetically her.
To make the celebration even more rewarding, Tanishq is offering a limited-time discount of up to 20%* off on the MRP of diamond jewellery, valid until 25th August 2025. Unlike most industry promotions that apply only to the stone or carat value, this offer extends across the entire piece, making it the perfect moment to invest in diamonds for yourself or a loved one.
At the heart of the campaign is the Festival of Diamonds — a celebration of sheer variety, versatility, style and the joy of discovering the perfect natural diamond for every woman. With over 10,000 styles across rings, earrings, necklaces, bracelets, and more, this festival offers something for everyone — from minimal everyday pieces to dazzling statement-makers. Whether you’re marking a milestone or simply indulging in a long-overdue treat, this is the best time to own a piece of timeless sparkle. Lending star power to the campaign are rising icon Alaya Furniturewala, and the graceful Teju Ashwini together, they bring alive the spirit of versatility, individuality, and celebration that defines this edition.
While the Festival centres on range and access, the campaign also explores the many facets of the modern woman reflected through Tanishq’s contemporary diamond designs styled for everyday life. Whether she pairs them with denim or satin, wears them to work or on the move, each piece mirrors her dynamic personality and self-expression. Be it for a brunch or a boardroom, she chooses pieces that reflect who she is and who she’s becoming. The Tanishq muse is bold yet effortless, tuned into trends but deeply personal in her choices. Her sparkle doesn’t wait for an occasion — it speaks for her every day.
Celebrate Tanishq’s Festival of Diamonds, where every sparkle tells a story. Visit your nearest Tanishq store to experience the spectacular ‘Festival of Diamonds’ or shop online at tanishq.co.in for a rewarding shopping experience and exclusive offers.
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