- Reinforces Leadership with the Introduction of ADAS Safety Tech
- Launches Nexon Red #DARK edition starting at ₹12.44 Lakh, available in Petrol, Diesel and CNG
Mumbai : Tata Motors Passenger Vehicles (TMPV), one of India’s leading automotive manufacturers, today announced the inclusion of Advanced Driver Assistance Systems (ADAS) in its Nexon lineup. Having pioneered the safety revolution in India, the Nexon was the first car in the country to receive a 5-star safety rating and continues to uphold its legacy as the only SUV with dual 5-star ratings from both GNCAP and BNCAP. With the addition of ADAS features such as Autonomous Emergency Braking, Forward Collision Warning, Lane Keep Assist, Traffic Sign Recognition, and more, the Nexon now offers an even higher level of safety. Furthermore, the Nexon also ranked as India’s No. 1 selling car in September, marking yet another proud moment for the brand. To celebrate this success, Tata Motors has also introduced the exclusive Red #DARK edition, available across petrol, diesel, and CNG powertrains, starting at ₹12.44 lakh.
New Additions to the Nexon line up:
Persona | ESP in ₹ (Lakhs) |
Fearless +PS DCA ADAS | 13.53 Lakhs |
Persona – Red #DARK | ESP in ₹ (Lakhs) |
Petrol MT | 12.44 Lakhs |
Petrol DCA with ADAS | 13.81 Lakhs |
CNG MT | 13.36 Lakhs |
Diesel MT | 13.52 Lakhs |
Diesel AMT | 14.15 Lakhs |
Celebrating Nexon’s performance and the introduction of ADAS and Red #Dark , Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said, “Since its debut in 2017, the Nexon has redefined the SUV segment with its bold design, thrilling performance, and uncompromised safety. As India’s first car to pioneer the safety revolution, the Nexon has set new benchmarks in vehicle safety. Building on this strong foundation, the Nexon has become the No. 1 selling car in India in September 2025 — a major milestone that reflects the trust and preference of customers across the country. As part of this celebration, we are introducing the Red #DARK Edition and expanding the Nexon portfolio with advanced safety technologies. With a wide range of powertrains, segment-leading features, and striking styling, the Nexon continues to cater to every lifestyle. The recent GST amendments further strengthen its value proposition, making it the unanimous choice of Indian customers. This milestone reinforces our commitment to delivering products that embody progress, performance, and purpose, while evolving to meet the aspirations of modern Indian customers.”
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