~ From fruity pops to creamy classics, the new line-up brings playful flavour and texture to every sip ~
Mumbai : Third Wave Coffee, India’s beloved premium coffee and beverage chain, has officially launched Bobbles – its range of Bubble Tea, marking an exciting evolution in their existing Boba inspired category. Now available across all locations, Bobbles is up for taste across nine bold and refreshing flavours, where patrons can experience both popping boba to chewy boba depending on their vibe for the day. The new launch also marks yet another milestone in the larger food and beverage innovation journey of the brand.
What began as a seasonal experiment with classic Bobbles quickly became a customer favourite, sparking demand for a more diverse offering. As millennial and Gen Z consumers increasingly seek global flavours and socially driven choices, the Bubble Tea category is expected to more than double by 2033, redefining what indulgence means. Third Wave Coffee’s entry into this space reinforces its mission to be an inclusive, beverage-first café destination celebrating variety, experience, and personal choice.
“The response has been phenomenal,” said Anirudh Sharma, Co-founder of Third Wave Coffee. “While coffee is at our core, we’ve always seen ourselves as a beverage-forward brand. Our goal is to stay relevant to all kinds of consumers in our community, whether they start their day with a strong brew or prefer something playful in the evening. The same guest who walks in for their morning coffee might come back later for a different kind of indulgence. The love and enthusiasm from our community pushed us to explore this category further. With our new range, we’re introducing exciting flavours and chewy boba — adding more texture, more fun, and more indulgence to every cup. This launch is another step in our ongoing journey to innovate and craft memorable beverage experiences”
Designed to complement every palate and moment, the new range of Bobbles features two categories:
- Fruit Bobbles bring bright, juicy flavours to life with vibrant citrus and berry notes. Flavours like Peach Grapefruit, Grapefruit Strawberry, Grapefruit Orange, and Orange Strawberry feature popping boba that burst with fruity goodness, making every sip a fun and refreshing experience.
- Milk Bobbles offer a richer, more indulgent experience. Crafted with silky milk base and paired with chewy boba, these include Thai Bobbles, with bold tea, spices and sweet cream; Vanilla Matcha Bobbles, a smooth fusion of earthy matcha and vanilla; the Original Bobbles a classic favourite with creamy, comforting tea notes; the Vanilla Bobbles—a luscious blend of creamy tea and smooth vanilla with chewy boba and the visually striking Taro Bobbles, a sweet and creamy purple drink that brings both flavour and flair.
With this new launch, Third Wave Coffee is setting a new benchmark for bubble tea culture in India offering something for every preference, from light, fruity refreshers to bold, textured indulgences.
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