Vi Business’s Ready for Next – India’s largest digital advisory celebrates Growth on MSME Day

‘Ready for Next MSME Growth Insights Study 2025’ finds that 76% MSMEs target to ramp up investments in Cybersecurity

• Vi Business’s Ready for Next digital maturity assessment platform has witnessed participation by over 2 lakh MSMEs in the last 3 years
• 3^rd Edition of the ‘Ready for Next MSME Growth Insights Study 2025’ reports India’s MSME Digital Maturity Index (DMI) rose from 56.6 in 2023 to 58.0 in 2025
• Cloud and Security gain importance with 70%+ MSMEs planning to increase digital investments
• Telangana leads with the highest Digital Maturity Index at 71.2, followed by MSMEs in Kerala (63) and Maharashtra (59)
• Financial Services tops the sector-specific digital maturity list with a DMI score of 66, followed by Transportation (62), Retail (62)

Mumbai : On this World MSME Day, Vi Business, the enterprise arm of leading telecom operator Vi, releases the third edition of its flagship ‘Ready for Next MSME Growth Insights Study 2025’.

As India’s digital economy accelerates backed by Digital India, Bharat Net and mobile broadband use, smaller businesses are exploring digital tools to enhance operational efficiency and expand their market reach.

‘Ready for Next MSME Growth Insights Study 2025’ reflects this positive shift, revealing a rise in the country’s Digital Maturity Index (DMI), however the digital adoption remains fragmented. With a strong intent, right financial support and access to right advisory support, India’s small businesses are well positioned to accelerate their digital journey.

Commenting on the release of the study, Arvind Nevatia, Chief Enterprise Business Officer, Vodafone Idea Ltd said, “MSMEs in India are clearly moving from digital curiosity to digital commitment — and that’s an encouraging shift. The sharp rise in investment intent around cloud, cybersecurity, and automation shows that small businesses increasingly see technology as a growth enabler, not just a utility. Through Ready for next program, our aim is to celebrate incredible growth journeys of India’s MSMEs – from small towns to global markets, from manual processes to being digital-first enterprises.”