Mumbai : This Ganesh Chaturthi, Zomato, India’s food ordering and delivery platform, launches a campaign that spotlights real-life stories of individuals who embrace a powerful commitment to their passions that are closer to their hearts.

The campaign, which brings Zomato’s ‘Fuel Your Hustle’ philosophy to life, honors individuals who work as doctors, engineers, and corporate employees during the day and dedicate their evenings to mastering the traditional dhol tasha.

For these individuals, their drive doesn’t end with a nine-to-fivne job; it extends to everything they do. The campaign shares the stories of real people, such as Omkar Jadhav, a medical technician who spends his evenings perfecting complex drum rhythms, and Sushmita Tankkar, a software engineer who leads a team of dhol players with the same precision and focus she applies to her code. Their commitment shows that true greatness and dedication aren’t confined to a single career path but are a mindset that fuels every aspect of life.

Commenting on the campaign, Sahibjeet Singh Sawhney said, “Their stories are a powerful reminder that focus and greatness aren’t limited to a single career path; they flow into every aspect of life. These individuals show us that when you’re truly dedicated, you don’t just put in the hours, you continuously push for greatness, whether it’s in an operating room or on the streets during a festival procession.”

The multi-channel campaign will be brought to life through digital and social media, showcasing compelling stories of these individuals. With this, Zomato honors the unwavering commitment of those who prove that true dedication knows no single shift and inspires others to find and fuel their own passions.