Shree Cement and RSPCB join hands to launch plastic waste centres in Jaipur

Pioneering step towards sustainable urban waste management in Rajasthan

Mumbai : Shree Cement Limited, one of India’s leading cement producers, has join hands with the Rajasthan State Pollution Control Board (RSPCB) to launch a network of Plastic Waste Collection Centres in Jaipur. Launched on 5th June, the initiative aims to create a sustainable and scalable model for managing plastic waste in urban areas. Aligned with the World Environment Day 2025 global theme, “Ending Plastic Pollution,” it marks the first initiative of its kind by RSPCB to involve industry in developing a model solution for plastic waste management in the city.

The initiative aims to create a sustainable model for urban plastic waste management in the state. The four centres will serve as collection hubs for gathering plastic waste, which will then be transported to Shree Cement’s integrated cement plants in Ras, Beawar and Nawalgarh for co-processing. This method involves using non-recyclable plastic waste as an alternative fuel in cement kilns—a scientifically recognised and environmentally responsible disposal method.

Mr. Neeraj Akhoury, Managing Director, Shree Cement, said, ““At Shree Cement, we believe in turning commitment into action. With this initiative, RSPCB empowers us to support Rajasthan’s environmental goal by developing practical, scalable solutions to tacke the critical challenge of plastic waste in the cities. Together, we are working towards a more sustainable and responsible future. ”

Under this initiative, Shree Cement will operate and manage plastic waste collection centres. RSPCB will lead public awareness efforts, local engagement, and facilitate operational support. The initiative is part of Shree Cement’s Corporate Social Responsibility (CSR) programme and reflects the company’s continued focus on sustainability and environmental stewardship. This initiative not only contributes to better waste management practices but also enhances Shree Cement’s engagement with local communities and regulatory bodies, reinforcing its role as a socially responsible and sustainability-driven organisation.