The campaign aims to educate investors against scams and frauds through multi-platform initiatives.

Mumbai : CDSL Investor Protection Fund (CDSL IPF), in observance of IOSCO’s World Investor Week 2025 (WIW), an initiative organised in India under the aegis of the Securities and Exchange Board of India (SEBI), launched key digital initiatives as part of its investor awareness campaign ‘Sawaal Karo, Scams Ko Slam Karo’. The multi-platform initiatives were unveiled in the week of October 06-12, 2025 to mark the occasion.

As part of the campaign, CDSL IPF released two special investor awareness videos, highlighting the importance of vigilance and awareness in financial decision-making. It aims to remind investors that asking the right questions is the first step towards protecting their savings and making informed choices. The campaign was also visually anchored by a 20,000 square foot rangoli artwork, created by renowned artist Ms. Shikha Sharma.

The ‘Sawaal Karo’ campaign was further amplified through Paytm sound boxes and public announcements in railway stations to caution investors against fraud and scams.

Shri Sudhish Pillai, Head, CDSL IPF Secretariat, said, “Through our ‘Sawaal Karo, Scams Ko Slam Karo’ campaign, we aim to inspire investors to question, verify, and invest wisely. The initiative encourages investors to ask the right questions and seek clarity, instead of giving in to fear or greed. We remind investors that awareness is their strongest defence — before you click, share, or invest, pause and verify. Being informed and alert is the first step toward becoming truly Atmanirbhar investors.”

The campaign reiterates key principles for investors: Question every opportunity, Verify before you invest, Stay vigilant against red flags, and Build self-reliance through financial literacy.

World Investor Week is being celebrated this year in India from Monday, October 06 to Sunday, October 12, 2025. The Securities and Exchange Board of India (SEBI) is the national coordinator for the initiative.

Watch CDSL IPF’s digital initiatives here:

Investor Awareness Film 1: https://www.youtube.com/watch?v=iry45-l6CQ0

Investor Awareness Film 2: https://www.youtube.com/watch?v=FrbahWLVdcw

Rangoli artwork: https://www.youtube.com/watch?v=09mAJ3oSIhg