Jaipur-based Advit Jewels Limited has filed its Draft Red Herring Prospectus (DRHP) with the Securities and Exchange Board of India (SEBI) for its proposed Initial Public Offering (IPO).

The offer, with a face value of Rs 10 per equity share, is a fresh issue of up to 1,38,00,000 equity shares.

The proceeds from its fresh issuance worth Rs 65 crore will be utilized for Funding incremental working capital requirements of the company, Rs 65 crore for repayment/pre-payment, in full or in part, of certain outstanding borrowings availed by the company from scheduled commercial banks, and general corporate purposes.

The issue is being made through the book-building process, in line with SEBI ICDR

Regulations, with up to 50% reserved for Qualified Institutional Buyers (QIBs), not less than

15% for Non-Institutional Investors (NIIs), and at least 35% for Retail Individual Investors

(RIIs).

The company, in consultation with the book-running lead managers, may consider a pre-

IPO Placement for up to 18,32,000 shares. The pre-IPO placement if completed, will reduce the size of the fresh issue.

Incorporated in 2019, the company is in the heart of India’s gemstone and jewellery hub Jaipur, Rajasthan, and it is a manufacturer and seller of traditional and contemporary handcrafted fine jewellery, specializing in Kundan, Polki, diamond and studded pieces. Its brand name is Rambhajo.

And with a deep-rooted expertise in craftsmanship and a keen understanding of changing customer tastes, the company blends traditional methods with contemporary designs to create jewellery that feels both timeless and relevant. Its pieces are crafted using age-old techniques, but it also incorporates modern design elements, ensuring each item is not only beautiful but also reflects a rich cultural heritage. The result is jewellery that is elegant, meaningful and appeals to both classic and modern sensibilities.

The company’s core strength lies in design innovation and customization, offering clients the flexibility to tailor jewellery according to specific tastes, cultural significances and market trends. From bridal collections to everyday luxury pieces, its offerings cater to a diverse clientele across Indian markets.  With a commitment to quality, authenticity and customer satisfaction, the company ensures that each piece it creates reflects meticulous craftsmanship, carefully sourced materials and a deep understanding of heritage artistry. The company’s offerings include necklaces, earrings, rings, bangles and customized jewellery pieces. It works primarily with gold, diamonds, and coloured stones and is known for its work in Kundan and Polki.

The company does innovation and designing every day by blending different art forms from different locations in the world. Its every design is unique and is not repeated. The company’s products are designed in both 14 carat and 18 carat gold depending on its customer preferences. The company largely operates on a B2B model, serving dealers, showrooms and jewellery retailers. At the same time, the company caters to B2C customers for exclusive, made-to-order pieces.

Its manufacturing unit is located at Jaipur having a builtup area of 6,450 sq. ft. and operated on a leased premises fully maintained by the company. The company’s facility follows strict safety standards and is fully equipped with modern machines such as 3D printers, casting units and polishing machines. The company’s setup is designed to handle the complete production cycle under one roof right from raw gold processing to the final finishing of the product.

The company has been growing over the years to cater to increase in volumes and demand for its products and currently its flagship store in Jaipur, Rajasthan is under-construction. By centralizing the entire production process under one roof, the company ensures operational efficiency, stringent quality control and shorter lead times.

The entire jewellery manufacturing process of the company starting from melting, sheet and chain making, stone setting, polishing, and quality inspection is conducted in-house. A significant part of its workforce comprises skilled artisans, and each piece goes through multiple levels of inspection.

The typical turnaround time for the company’s customized or high-value orders ranges from 25 to 30 days. Its jewellery is a 100% handmade jewellery, and the artisans are also trained since generations to create master pieces.

The company’s forte of blending art work is only possible due to these skillful artisans who know how to amalgamate different art forms following our aesthetical designs. These artisans, well-trained in traditional and modern techniques, form the backbone of the company’s production.

With a dedicated team of 4 personnel for quality control, the company rigorously monitors quality parameters such as design accuracy, gold purity, polishing finish, and product dimensions. Every piece undergoes multiple levels of inspection, and the final product is only dispatched by the company after receiving approval from its QC supervisor. This diligent oversight ensures the company meets and exceeds client expectations consistently, upholding both its reputation and commitment to exceptional craftsmanship. The company has a pan India presence.

The company’s revenue from operations was Rs 124.9 crore during FY25 vis-à-vis Rs 46.6 crore during FY 23. Its net profit was Rs 25.36 crore during FY25 vis-a-vis Rs 10.38 crore during FY23.

Holani Consultants Private Limited is the book running lead managers, and Bigshare Services Private Limited is the registrar of the offer. The equity shares are proposed to be listed on BSE and NSE.