Mumbai: JioMart, India’s trusted online grocery destination, has rolled out the latest leg of its “Time aur Paise Dono Bachaye” campaign, bringing back Ranveer Singh and Deepika Padukone to spotlight a sharper, more visible take on everyday savings.

The new campaign shifts from simply communicating value to demonstrating it, with the introduction of the ‘Fayda Meter’ — a creative device designed to make savings tangible for consumers. By clearly showing how much users save on every order, JioMart aims to turn an otherwise invisible benefit into something consumers can see, track and experience in real time.

Building on the insight that consumers often benefit from deals without fully realising the extent of their savings, the campaign reframes value in a way that feels both immediate and rewarding. Whether it’s a quick top-up purchase or a full monthly grocery run, the brand positions itself as a platform that delivers not just convenience, but visible, measurable fayda.

The film brings this idea alive through a series of slice-of-life moments, anchored by a lively, high-recall jingle. Ranveer Singh and Deepika Padukone’s chemistry adds relatability and energy to the narrative, reflecting everyday household scenarios while subtly reinforcing the brand’s proposition.

Speaking on the campaign, Sachin Kamble, Chief Creative Officer, Leo India, said, “This year, we wanted to move beyond just saying ‘save time and money’ to actually showing what that saving looks like for consumers. The Fayda Meter brings that to life in a simple way by making every benefit visible. Combined with Ranveer and Deepika’s relatability, the campaign celebrates the everyday wins that truly matter to our users.”

By combining storytelling, star power, and a clear demonstration of value, JioMart’s  latest campaign further strengthens its positioning as a platform that delivers everyday value through transparency, affordability and convenience, making it easier for consumers to make smarter choices while saving both time and money.