Mumbai : Strengthening export awareness and readiness among Indian sellers remains a key focus for Shiprocket through its on-ground initiative, ShiprocketX Yatra. Designed to educate MSMEs, D2C brands, and emerging exporters on cross-border commerce, the programme focuses on export compliance, logistics optimisation, market access, and operational readiness for global trade.

Mumbai represents a critical market for export enablement given Maharashtra’s strong MSME ecosystem. Government data indicates the state has over 71 lakh registered MSMEs, with major concentrations across industrial hubs including Mumbai, making the region a significant contributor to India’s small business export landscape.

Through ShiprocketX Yatra, the company is engaging directly with businesses to bridge awareness gaps around international commerce. The initiative helps sellers understand regulatory frameworks, shipping infrastructure, digital commerce tools, and strategies required to expand beyond domestic demand, ultimately simplifying export entry barriers and enabling sustainable global growth.

Akshay Ghulati, CEO – International Shipping, Shiprocket, said, “Export awareness and preparedness are just as important as infrastructure when it comes to helping Indian MSMEs scale globally. Through ShiprocketX Yatra, we are working closely with sellers to simplify cross-border commerce, build confidence around international expansion, and enable businesses to tap global demand with greater ease. Our continued collaboration with India Post and opening of a new facility will further strengthens this effort by improving export accessibility and operational support for emerging exporters.”

These awareness efforts are complemented by broader ecosystem collaborations aimed at improving export infrastructure accessibility. As part of this agenda, Shiprocket continues to work alongside India Post to strengthen operational support for exporters, including the operationalisation of a National Account Facility in Mumbai to enhance coordination, service accessibility, and export readiness for MSMEs exploring international markets.

Together, initiatives like ShiprocketX Yatra and ongoing infrastructure collaborations reflect a continued commitment to enabling Indian MSMEs to participate more confidently in global commerce while simplifying the journey from domestic seller to global brand.