~ 5% year on year growth observed in top Women’s Day purchases on Flipkart, with mobiles and ethnic wear emerging as preferred gifting picks

~ Flipkart Minutes records over 5X year-on-year growth, with searches rising close to 12% as International Women’s Day becomes a multi-week celebration

Bengaluru : In the run-up to International Women’s Day (23rd February – 8th March), Flipkart’s #FlipTrends revealed that celebration was not just marked in wishes and messages, but reflected in carts, with overall platform demand witnessing 5% growth during the period. Demand picked up strongly across categories such as mobiles, grooming, food, and nutrition, reflecting how IWD has evolved beyond a single day into a broader moment of recognition and self-investment. Popular product choices have clocked a 37% year-on-year increase in orders and a 12% rise in search queries, with top products such as women’s ethnic sets, women’s sarees, and mobiles, emerging as preferred gifting options across customer segments. The male-to-female shopper ratio stood at 2:1, with noticeable growth in gifting purchases across mothers, sisters, partners, colleagues, and friends.

Gen Z leads self-expression and purposeful shopping

Gen Z emerged as the most engaged cohort during the period, driving strong traction across fashion and lifestyle categories, witnessing 14% year-on-year growth. Rise in women opting for wellness and health products for themselves has led to searches linked to need-based concerns such as hair fall, skin pigmentation, stress, sleep, and PCOS-friendly fitness, which rose sharply, with the top converting search emerging as the highest converting query. Self-care and wellness categories, including protein supplements, vitamins, period care, and grooming devices, while beauty sub-categories such as facewash, face creams, and sunscreens, recorded the highest increase in demand.

Flipkart Minutes sees strong occasion-led participation

Flipkart Minutes recorded significant demand between 23rd February and 8th March, witnessing over 5X year-on-year growth, reinforcing the accelerating role of quick commerce in occasion-led shopping. Curated IWD storefronts recorded higher engagement vs regular browsing, with shoppers increasingly discovering products through themed collections. Everyday essentials and beauty products, such as greeting cards, plant saplings, rings,  handbags, bracelets, and belts saw the highest traction, with Hyderabad recording the highest number of Women’s Day-related orders. Among geographies, metros such as Ahmedabad, Chennai, and Chandigarh, along with Tier 2 and 3 cities including Jamshedpur, Dehradun, Coimbatore, Ranchi, Nashik, Agra, Durgapur, Bhubaneshwar, emerged as leading markets, signaling deeper adoption across emerging markets.

As International Women’s Day shopping becomes increasingly expressive and need-driven, Flipkart continues to enable customers to access a wide and relevant assortment with ease and flexibility.