India : Whatfix, the AI-native platform for enterprise technology adoption, today released the findings of a study it commissioned with Forrester Consulting. The study found that a mid-sized enterprise of approximately 1,000 employees could lose an estimated $10.9 million annually due to poor digital adoption, underscoring the need for Digital Adoption Platforms (DAPs) to translate enterprise applications and AI investments into measurable outcomes.

The findings are based on a global survey of 335 senior decision-makers (Director level and above) across North America, Europe, APAC, and India, with the majority (97%) reporting annual revenues exceeding $1 billion.

Key Findings Highlight Why Digital Adoption Is Critical to Digital Transformation Success

$10.9M at risk: A mid-sized organization of 1,000 employees stands to lose an estimated $10.9 million annually due to ineffective digital adoption.

728 hours lost per employee: Workers spend hundreds of hours navigating poorly adopted or complex digital environments.

AI adoption gap: While 76% of leaders prioritize AI adoption, only 27% view digital adoption as a critical enabler.

DAP maturity drives outcomes: Proficient organizations significantly outperform emergent peers on key metrics, including improved user experience (53% vs. 28%) and ROI maximization (56% vs. 28%).

As enterprises scale AI, digital adoption maturity becomes critical. Governance, workflow integration, and measurement determine impact. Modern DAPs are emerging as the orchestrator of AI execution, embedding governance, workflow intelligence and real-time contextual guidance directly into enterprise workflows to ensure measurable outcomes at scale.

Find the full insights from the Whatfix-commissioned Forrester Consulting study here. The study also includes a Forrester-defined framework for organizations to evaluate their digital adoption maturity.

“Enterprises are buying and building AI faster than ever, but adoption is not keeping pace,” said Khadim Batti, Co-founder and CEO of Whatfix. “The real challenge is operationalizing intelligence inside real workflows with governance and measurable outcomes. Digital adoption maturity is no longer optional, it has become the difference between AI ambition and AI outcomes.”

“We treat AI as driving intelligence into whatever we do. With frequent changes in content creators, consistency and speed of delivery are critical for us. This is where AI plays a powerful role,” said Satyen Shah, Vice President – IT & Digital Solutions, JSW Steel. “AI is helping us contextualize user queries across Salesforce modules and deliver highly relevant, in-the-flow support. AI without context is of no use, and Whatfix’s roadmap around contextual intelligence and automation is creating real impact for us.”