Partners with communities, corporate partners to create awareness for oral cancer screening
Navi Mumbai : Tobacco use is no longer a personal habit—it’s a national health crisis. India accounts for nearly one-third of global oral cancer cases, with 77,000 new diagnoses and 52,000 deaths annually. The survival rate stands at just 50%, significantly lower than in developed countries (link). This alarming trend is compounded by rising tobacco consumption across both urban and rural India, as highlighted by the Household Consumption Expenditure Survey (2022–23) (Link), which noted increased spending on paan, tobacco, and other intoxicants.
On account of World No Tobacco Day, Apollo Hospitals Navi Mumbai(AHNM) has launched #IPromise a proactive screening initiative focused on the early detection of oral cancer. The program emphasizes public awareness, routine screening, and targeted intervention particularly for high-risk individuals including tobacco users & alcohol consumers.
As part of this initiative, AHNM has partnered with local community groups & corporate partners to provide support for individuals seeking to overcome tobacco addiction. This collaboration integrates physical health interventions with mental and emotional wellness support.
“Tobacco users are 6 to 7 times more likely to develop oral cancer than non-users. Oral cancer is one of the few cancers that can be detected early through a simple oral examination. With this program, our goal is to detect cases early—before it’s too late.” said Dr Anil Dcruz – Director Oncology & Sr Head & Neck Onco Surgeon, AHNM
Risk factors—such as the combined use of smokeless tobacco, betel nut and alcohol—are especially prevalent in underserved communities with limited access to preventive care. The disease is increasingly affecting individuals aged 31–50, with poor nutrition further exacerbating the risk.
“Our objective is to foster a culture of preventive healthcare. Oral cancer is highly treatable when detected early. We urge everyone over 30, especially tobacco users to undergo screening.” said Dr Dcruz
The #IPromise – Oral Cancer Screening Program, involves a comprehensive visual and tactile oral examination conducted by trained oncologists. It aims to identify early warning signs such as persistent ulcers, red or white patches, lumps, and non-healing sores—many of which are often overlooked.“This initiative represents Apollo’s leadership in holistic oncology care. Our mission goes beyond treatment—we aim to equip individuals with the tools and knowledge to take control of their health. Our engagement with the local community & our corporate partners is crucial to drive awareness for early screening. With this campaign, AHNM calls on tobacco users to re-evaluate the true cost of their habits—not just in terms of health, but also emotional well-being. The campaign reinforces the value of early detection and long-term lifestyle change as the most powerful tools for prevention” said Mr Arunesh Punetha – Regional CEO Western Region Apollo Hospitals
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