The campaign introduces waterproof, lightweight & anti-skid clogs imbedded with double cushioning that are certainly the most recommended footwear for monsoon!
New Delhi : In a light-hearted, slice-of-life video, Prajakta Koli steps into the role of a quirky news reporter with one stylish PSA: “Floatz is your go-to, come rain or shine!” From impromptu errands to airport look check-ins, the latest Floatz Clogs from the house of Bata are designed to keep up with your every move. With smart tech like FloFoam cushioning, Dual Density soles, and unbeatable arch support, comfort has never looked this good. Starting at just ₹1,199, Floatz are now available in breezy pastels to keep you not just monsoon but moment ready!
Deepika Deepti, Head of Marketing, Bata India, said, “Much like Prajakta Koli, whose authentic and relatable personality strikes a strong chord with today’s youth, Floatz by Bata is designed to deliver effortless style and comfort at an accessible price. With its stylish, on-trend, waterproof design and advanced comfort technology, it’s designed to keep up with the modern lifestyle. Whether you’re navigating a busy workday or heading out for a casual evening, it’s the perfect all-day companion, especially during the monsoon season.”
Prajakta Koli, Actor & content creator added, “Being a true-blue Mumbaikar, monsoons hold a very special place in my heart, from stepping out in the rain to reach college or work, unbothered by how much it poured, it’s always been a part of my life. I am thrilled to be the face of launch campaign for Floatz, from the house of Bata – a range that celebrates unmatched comfort, style, and the spirit of India. It’s like coming home, but in super comfy shoes!”
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