Bangalore : Godrej Professional, the professional hair brand with products in hair care, colour, styling, and treatments from Godrej Consumer Products Limited (GCPL), has launched its Aurum Browns Collection, a new festive range made from the brand’s Colour Play Hair Colour Range that blends glamour with care.

The festive season is one of the biggest consumption periods for beauty and personal care, and hair colour is increasingly central to how consumers express themselves. With salon hair colour witnessing steady growth during festive months, the Aurum Browns Collection is designed to capture this demand with indulgent shades inspired by the richness of nature. Godrej Professional Colour Play Hair Colour Range effectively covers every strand resulting in rich, intense, vibrant, and glossy appearance.

The collection offers three versatile looks – Roasted Almond, Butterscotch Blonde, and Hot Chocolate Brown – each reimagining timeless browns with nutty, golden, and decadent undertones. These shades are crafted to complement Indian skin tones, making them ideal for the season’s many occasions, from family gatherings to festive parties.

The launch strengthens Godrej Professional’s salon-first strategy and builds on its strong presence across metros and tier-2 cities. The brand is expanding access to professional grade colour services while addressing evolving consumer aspirations.

Bhoomika Goyal, AVP – Marketing for Hair Category, Godrej Consumer Products Ltd (GCPL), commented on the launch, “Browns have always remained one of the most preferred choices for salon customers, commanding approx 20 % consumption across salons. The Aurum Browns Collection showcases the power of our Colour Play Hair Colour Range, known for its ultimate coverage and intense shades. At Godrej Professional, innovation is part of our culture — we continuously strive to provide salons and end consumers not just professional-grade colours but also trend-led looks that reflect evolving style aspirations. Aurum Browns is a perfect example of this commitment, making festive transformations more aspirational and accessible across India.”

Shailesh Moolya, National Technical Head, Godrej Professional, added on the thought behind the collection, “With Aurum Browns, we wanted to go beyond just offering new shades and instead create looks that truly capture the mood of the festive season. Browns are timeless, but by using our colorplay range and infusing them with nutty, golden, and decadent undertones, we’ve redefined how they can be worn, making them indulgent yet versatile. Whether it’s an intimate family gathering or a high-energy party, these colours are designed to complement Indian skin tones beautifully while ensuring hair remains glossy, nourished, and celebration ready.”

Infused with hyaluronic acid and hydrolysed keratin from Godrej Professional’s advanced Colour Play Range, the Aurum Browns Collection delivers rich, vibrant, and glossy results while protecting hair health. This festive season, crown yourself in brown with Roasted Almond, Butterscotch Blonde, and Hot Chocolate Brown – three indulgent shades created to define every celebration.