Mumbai : Indriya, Aditya Birla Jewellery, announces the launch of its second store in Borivali, further strengthening the brand’s footprint in Mumbai. The new store at Sky City is designed to deliver an elevated, welcoming shopping experience for discerning consumers with a deep appreciation for fine quality. This opening represents a significant milestone in Indriya’s growth journey, seamlessly uniting the city’s timeless reverence for fine craftsmanship with the brand’s contemporary, design‑led vision for jewellery.

The store features thoughtfully created spaces, including a bridal lounge and a dedicated karigari room, and showcases an extensive collection of over 28,000 meticulously crafted designs. Drawing inspiration from Mumbai’s dynamic jewellery culture, the store brings together traditional artistry and contemporary style, continuing Indriya’s promise of elegant, well-crafted jewellery for the city’s evolving and diverse customers.

The launch of this new store marks another important milestone for Indriya, taking its presence to 45 stores across India. The brand currently operates six stores in Delhi, five in Mumbai, four in Hyderabad, and three in Pune. It also has two outlets each in Ahmedabad, Jaipur, Patna, Bangalore, Indore, and Lucknow, along with single stores in prominent cities such as Jodhpur, Surat, Vijayawada, Bhubaneswar, Prayagraj, Kanpur, Agra, Gaya, Jammu, Chhatrapati Sambhajinagar, Chandigarh, Mangalore, Kolkata, Cuttack and Siliguri. This steady expansion reflects Indriya’s commitment to bringing finely crafted, timeless jewellery to customers across the country.

Mr. Sandeep Kohli, CEO, Indriya, said, “I am thrilled to announce the launch of our new store in Borivali. At Indriya, we pride ourselves on offering distinctive designs, thoughtful craftsmanship, and a personalized experience inspired by local culture. With our fifth store in Mumbai, we are excited to bring our collections closer to customers who appreciate a blend of traditional artistry and contemporary design.”

Indriya by Aditya Birla Jewellery continues to expand in Mumbai, a city known for its thriving jewellery culture and deep-rooted traditions in craftsmanship.