~ Bringing added protein to everyday Starbucks moments with a simple, flavour forward twist

~ Crafted with SuperYou’s innovative yeast protein made using biofermentation technology, now available across Starbucks stores in India

National : As the new year begins, health and wellness continue to take on more personal meaning for consumers. Reflecting this change, Starbucks India, in partnership with SuperYou, introduces the Protein Cold Foam, powered by SuperYou’s Pro Yeast Protein, a new way to add protein to Starbucks much-loved cold beverages, without changing routine or the comfort of familiar coffee moments.

Designed for today’s lifestyles, the launch recognises that wellness shows up differently across daily routines, whether it’s a morning fuel up before work, an afternoon pick-me-up, or a post-workout pause. As these moments evolve, SuperYou and Starbucks come together as partners in everyday wellness, offering choices that adapt seamlessly to individual lifestyles, preferences, and pace.

The collaboration brings together Starbucks beverage craftsmanship in the fast growing iced coffee category with its iconic Cold Foam, infused with SuperYou’s next generation yeast protein to create a differentiated, innovative flavour profile developed through cutting edge biofermentation technology. The result is a Protein Cold Foam that blends seamlessly into signature Starbucks iced beverages. Designed to complement the coffee experience, SuperYou Pro Yeast Protein is light on digestion, low in calories, and well suited for everyday enjoyment, allowing customers to elevate their favourite Starbucks beverages with Protein Cold Foam in chocolate, banana, or vanilla.

The limited-edition lineup of beverages offers customers the option to add 11 – 18 grams of protein (basis cup sizes) including:

  • Cold Brew with Chocolate Protein Cold Foam: Starbucks signature Cold Brew topped with a smooth chocolate protein cold foam, bold, refreshing, and designed for an easy protein boost
  • Caramel Frappuccino® with Banana Protein Cold Foam: A classic Caramel Frappuccino® finished with banana-flavoured protein cold foam, blending indulgence with functional balance
  • Iced Latte with Vanilla Protein Cold Foam: Rich espresso and chilled milk crowned with vanilla protein cold foam, familiar, comforting, and elevated with protein

Beyond the curated beverages, customers can also add Protein Cold Foam to their favourite cold beverages, from iced americanos and iced coffees to cold brews and Frappuccino® beverages, reinforcing Starbucks belief in choice, customisation, and meeting their consumers where they are. For customers seeking a lighter option, the Protein Cold Foam can also be added with zero-sugar flavours, supporting more balanced, mindful routines.

Commenting on the launch, Sushant Dash, ceo, TATA Starbucks said: “We’re seeing a clear shift in how consumers think about health today, it’s less about extremes and more about everyday choices that feel achievable. With Protein Cold Foam, we wanted to create an option that fits naturally into existing coffee rituals, without asking customers to change what they love. Partnering with SuperYou allows us to bring protein into our beverages in a way that feels familiar, flexible, and relevant to our consumers in all walks of life today.”

Nikunj Biyani, Co-Founder, SuperYou said, “For us at SuperYou, this partnership marks an important milestone in our journey to reshape how India consumes protein. Coffee is one of the most deeply ingrained daily rituals, and partnering with Starbucks gives us the scale and trust to make protein part of everyday life. Most importantly, we’re doing this in a way that keeps the experience enjoyable and great tasting, so choosing better never feels like a compromise.”

The introduction of Protein Cold Foam marks another step in Starbucks India’s Health Forward journey, expanding choice through thoughtful innovations that balance taste, comfort, and evolving lifestyle needs, while staying true to the warmth and enjoyment at the heart of the distinctive Starbucks Experience.

The Protein Cold Foam menu is now available across Starbucks outlets in India, inviting customers to enjoy a familiar coffee ritual with a simple, uplifting upgrade.