Thums Up reimagines its Iconic Visual World for a Limitless New India

Bangalore : Saving for the future is something most people want to do—but sticking to a long-term savings plan can often feel difficult. Rising household expenses, changing priorities, and the pressure of paying premiums year after year can make long-term commitments hard to sustain. To make saving simpler and more affordable, Tata AIA Life Insurance has enhanced its long-term savings plan, Fortune Guarantee Supreme*, with features that ease the financial burden while offering guaranteed returns.

Sharing the Responsibility of Saving with the ‘Premium Offset’ feature
At the heart of this enhancement is Tata AIA’s unique ‘Premium Offset’ proposition. Under this feature, customers pay premiums only for the first six years of a 12-year premium-paying term, and can choose to offset the remaining six premiums with the income benefit offered by Tata AIA. This offset structure allows customers to stay invested for the long term without the pressure of paying premiums throughout the entire term. By reducing the out-of-pocket commitment, the plan lowers the barrier to disciplined saving—especially in an environment where costs and taxes often make long-term financial commitments feel overwhelming.

Commenting on the enhancement, Sujeet Kothare, Chief of Products, Marketing, Corporate Communications & Business Mid Office, Tata AIA Life Insurance, said:
“Many consumers want to save for the long term but hesitate because the commitment often feels heavy and difficult to sustain—especially with rising costs and taxes. With the strengthened Fortune Guarantee Supreme, we are changing this experience by sharing the responsibility of saving with our customers. The premium offset proposition, combined with guaranteed income options, is designed to make disciplined saving simpler, more predictable, and easier to sustain over time.”

Clarity, Certainty, and Confidence with the ‘Power of 6’
Fortune Guarantee Supreme also offers customers the option to receive a guaranteed income and other guaranteed benefits with an attractive Internal Rate of Return (IRR) upwards of 6%, subject to policy terms and conditions. This feature, known as the ‘Power of 6’, is designed for individuals seeking certainty and regular income in the future—whether to support post-retirement needs, long-term family goals, or financial stability during later life stages.

The “Power of 6” variant strengthens the company’s focus on dependable long-term solutions by offering customers an attractive guaranteed of 6% IRR. Built for individuals planning for life goals such as children’s education, retirement, and income security, the variant combines assured returns with life insurance protection to deliver greater confidence in financial planning.

Designed for Long-Term Security
As an individual, non-linked, non-participating life insurance savings plan, Fortune Guarantee Supreme provides guaranteed benefits along with life cover throughout the policy term—ensuring continuity and financial protection even in unforeseen circumstances. Eligible premiums continue to qualify for tax benefits under Section 80C, while maturity and death benefits are exempt under Section 10(10D) of the Income Tax Act, subject to prevailing tax laws.

With these enhancements, Tata AIA Life Insurance aims to help consumers move beyond hesitation and cost-related concerns—empowering them to commit to long-term savings with greater ease, confidence, and clarity.