Mumbai : Tata CLiQ Luxury, India’s premier luxury lifestyle platform, has unveiled its latest End of Season Sale campaign film starring author, entrepreneur, and columnist Twinkle Khanna. Crafted with humour and wit, the film showcases New Year shopping as a thoughtful ritual, where smart indulgence is deliberate, judgement is sharp, and style always carries the final word.

Titled “Twinkle’s New Year Verdicts”, the campaign features twinkle putting her new year choices on trial. She goes on to share a series of humorous rulings across fashion, fragrances, accessories, watches, footwear, and beauty, positioning each as a defining piece that refines, elevates, and anchors every look for the year ahead.

True to her signature poker-faced delivery, Twinkle transforms everyday shopping decisions into moments of insight and self-awareness. A wardrobe upgrade becomes a “strong case”, a new fragrance signals a shift in persona, and a precise timepiece is deemed irrefutable proof of good judgement. The narrative reflects the mindset of today’s luxury consumer, discerning and confident as they invest in what truly elevates their everyday style. The video concludes with Twinkle encouraging viewers to shop at the Tata CLiQ Luxury End of Season Sale and start the year with intention.

The Tata CLiQ Luxury End of Season Sale offers customers access to a meticulously curated portfolio of leading global and Indian luxury brands, spanning fashion, accessories, watches, jewellery, beauty, footwear, home, and more. With handpicked assortments, assured authenticity, and an elevated online shopping experience, the platform empowers customers to make considered luxury choices for the year ahead.

Customers can enjoy up to 50% off during the Tata CLiQ Luxury End of Season Sale, making it the perfect moment to invest in pieces that define the year ahead.

Watch the film here

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