Mumbai : World Alzheimer’s Day, observed globally on September 21 each year, serves as an important reminder of the growing burden of Alzheimer’s disease and the urgent need for collective action. This year’s theme emphasises the importance of early awareness, timely diagnosis, and building strong community support systems for individuals and families affected by the condition. By focusing on these aspects, the campaign seeks to ensure that families, carers, and healthcare systems are better equipped to face the challenges of dementia.
Alzheimer’s disease is a progressive neurological disorder that slowly destroys memory, cognitive abilities, and the capacity to carry out simple daily activities. It remains the most common cause of dementia worldwide and affects millions of families, often placing a tremendous emotional and physical strain on caregivers. With the number of cases steadily rising in India as well as across the globe, experts stress that timely medical intervention and greater awareness are key to managing the disease more effectively.
Sharing his perspective on the occasion, Dr. Pavan Pai, Consultant Interventional Neurologist, Wockhardt Hospitals, Mira Road, said, “Alzheimer’s is not simply about age-related memory loss—it is a serious neurological condition that needs to be identified early. Too often, families dismiss the initial symptoms, which include frequent forgetfulness, disorientation, or difficulty in managing everyday tasks. Recognising these signs early allows us to intervene in time, provide therapies that may slow progression, and prepare caregivers to offer better support. On World Alzheimer’s Day, it is vital that we strengthen public awareness so more people seek help without fear or stigma.”

The 2025 theme also underscores the importance of moving beyond stigma. Misconceptions and denial often delay medical consultations, preventing patients from receiving timely diagnosis and appropriate care. Improving access to diagnostic facilities, treatment options, and community-based support services is essential to reducing the burden on patients and their families. Collaborative efforts from governments, healthcare providers, and society at large are crucial in creating an environment where both patients and carers feel acknowledged and supported.


World Alzheimer’s Day 2025 is more than a day of observance—it is a call to action. By raising awareness, encouraging early medical attention, and building a culture of community support, society can take meaningful steps toward easing the burden of Alzheimer’s disease while ensuring dignity and compassion for those living with it.