Zydus Pinkathon to travel across six cities in 2025–26, beginning with the landmark 10th Mumbai Edition on 21st December

Mumbai : Zydus Lifesciences Ltd., a global innovation-led healthcare company, and Pinkathon, India’s biggest women’s run, today announced their nationwide collaboration to drive awareness on breast cancer and women’s health. The initiative is part of Zydus’ “Easiest Exam” campaign, now in its second edition, which emphasizes how a simple 3-minute self-breast exam every month can help save lives through early detection. As part of this effort, Zydus Pinkathon will travel across six major cities in 2025–26, engaging more than 30,000 women nationwide. The journey will begin with the 10th edition of the Mumbai Pinkathon on 21st December 2025 at MMRDA Grounds, BKC, followed by Bengaluru, Delhi, Hyderabad, Kolkata, and Chennai.

The official event was unveiled by Dr. Sharvil Patel, Managing Director, Zydus Lifesciences Ltd., Meha Patel, Vice-Chairperson, Zydus Foundation, actor and renowned fitness icon Milind Soman, Founder of Pinkathon and Ankita Konwar, Founder of Invincible Women. They expressed their enthusiasm for the event, highlighting its mission to encourage women to prioritize their health. They particularly highlighted the importance of regular self-breast exam and Zydus Pinkathon’s vital role in raising awareness about early detection in breast cancer.

Speaking on the occasion, Dr. Sharvil Patel, Managing Director, Zydus Lifesciences, said, “With the Easiest Exam campaign, we seek to empower women with the knowledge that a simple 3-minute self-examination each month can make a life-saving difference. Joining hands with Pinkathon, we aim to reach many more women, raise awareness, and inspire collective action in the fight against breast cancer. We believe that raising awareness on women’s health and Breast cancer remains equally vital, as early detection has the power to save countless lives.”

Milind Soman, founder and the driving force behind Pinkathon, said, “At Pinkathon, our mission has always been to encourage every woman to take charge of her health and fitness, while building a community that celebrates strength and inclusivity. With Zydus coming on board as the Title Partner for Pinkathon we are taking this mission on a larger scale and urging women from all walks of life to participate and make health their priority. Together with Zydus, we are creating a powerful platform that will not only raise awareness but also drive meaningful action for women’s health across India.”

Ms Meha Patel, Vice Chairperson, Zydus Foundation said, “A woman is at the very core of the entire family’s happiness and wellbeing. Therefore, It is very important to spread the message that women need to prioritise their health. As it is rightly emphasised today, ‘Swasth Nari, Sashakt Parivaar’. The awareness on self-breast exam to help detect breast cancer early can be a life-saving step for millions of women as we need to arrest the alarming rise of breast cancer cases in India.”

The 2025–26 season of Zydus Pinkathon will offer race categories across fitness levels—3 km, 5 km, 10 km, and ultra-distances of 50 km, 75 km, 100 km, and the 100 km relay under the Invincible Women initiative.

The Easiest Exam Campaign

Breast cancer continues to be one of the most prevalent forms of cancer affecting women worldwide, and the rising cases in India is deeply concerning. In India, over 2 lakh women are diagnosed with breast cancer every year. Unfortunately, of these, every 8 minutes a woman dies because of last stage diagnosis. If detected early, it is treatable. Zydus’ campaign, The Easiest Exam, urges women to take a simple yet powerful step towards their health – a simple 3-minute self-breast exam that should be performed regularly. The second edition of the Easiest Exam campaign is scheduled to launch in October, a month globally recognised as Breast Cancer Awareness Month.

The second edition of the Easiest Exam emphasises on how ‘Do haath, teen minute aur ek easy exam’ can change a women’s life. The initiative will encompass awareness campaigns, podcasts, engagement with breast cancer warriors and on-ground events. Through thoughtful dialogues with some of India’s foremost oncologists the series will dispel prevailing myths and misconceptions associated with breast cancer. The objective is to address the stigma around breast cancer and dispel myths. The campaign will further highlight the journeys of breast cancer warriors—stories of strength, resilience, and hope.