“Aapki Har Zaroorat ka Saathi” campaign showcases how accessible credit enables everyday Indians to celebrate life’s moments
Mumbai : True Balance, a leading AI powered digital lending platform, today unveiled its festive campaign in collaboration with creative agency Teen Bandar. Through relatable films depicting everyday India, the campaign shows how accessible, reliable credit empowers people to celebrate life’s moments without compromise.
Targeting digitally active salaried professionals and self-employed individuals aged 25–44 across Tier 1 and Tier 2 cities, each film presents relatable narratives centered on love, generosity, pride, togetherness, and relief.
Featuring a telecast mirroring True Balance’s real user base, the campaign authentically captures the aspirations of young professionals and small business owners navigating festive and household financial needs.
“At True Balance, we see credit as an enabler of confidence – not just a financial product,” said Ashish Aggarwal, Chief Marketing Officer, True Balance. “Our festive campaign shows how simple, trustworthy access to credit can empower people to say yes to moments that matter. We’ve brought our promise of ‘Har Zaroorat ka Saathi’ to life in an authentic way that mirrors the optimism of our users across India.”
The campaign reinforces that financial empowerment is emotional empowerment – enabling people to embrace their celebrations without the stress of delay or denial.
https://www.youtube.com/watch?v=0Y1hacbSF2Q](https://www.youtube.com/watch?v=0Y1hacbSF2Q)
https://www.youtube.com/watch?v=ir6tig2kSGM](https://www.youtube.com/watch?v=ir6tig2kSGM)
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