OWND in Mumbai ! Debut of ; 75th store launch in India

Mumbai : Aditya Birla Fashion & Retail Limited’s Generation-Z-focused fashion brand OWND! has reached a major milestone in India with 75 stores. The brand has entered Mumbai with the launch of two new stores , marking a significant milestone in the brand’s growth journey. With this, the brand continues to strengthen its presence in key fashion-centric markets.

Celebrating its entry into Mumbai, OWND! hosted a grand launch event that showcased the brand’s excitement and identity. The event featured a dynamic fashion show , with Adarsh ​​Gaurav, the lead actor of Kho Gaye Hum Kahan, making a showstopper on the ramp . The event saw a huge turnout from Mumbai’s fashionistas and youth community , creating an exciting celebration of style , expression and culture .

The two new stores, located at Infinity Mall in Malad and R – Mall in Thane, are spread over an area of ​​over 5900 sq ft and 7600 sq ft respectively . Designed as the ultimate experiential and highly exciting retail space, the stores showcase the bold and expressive identity of the OWND! brand . Here, customers will find cutting-edge fashion collections , sophisticated layouts and a seamless blend of physical and digital experiences . The stores are designed to encourage innovation , individuality and self – expression among customers.

Commenting on this significant milestone , Sangeeta Tanwani, Chief Executive Officer , Pantaloons and OWND! said, “We are extremely proud to reach the 75 store milestone for OWND!. This reflects the strong connection the brand has built with the youth of India. Our entry into Mumbai is a significant milestone for us , reflecting the vibrant culture and fashion influence of the city among the youth. As we grow, we are focused on engaging with our customers and building a brand that evolves with them.

OWND! The brand offers a wide range of fashion-forward collections for a generation that is constantly in the news and striving to create their own identity. From everyday essentials to fashionable outfits, the brand offers comfort , variety and individuality in menswear , womenswear and kidswear . Tracking global fashion trends and keeping local sensibilities in mind, OWND! is constantly launching new collections , ensuring that customers always have something new and trendy .

The milestone of reaching 75 stores reflects OWND! ’s rapid expansion and strong cultural connection with Generation Z consumers. The brand is shaping retail experiences that go beyond fashion , creating an environment that is relevant , inclusive and embedded in a youthful culture. With a continued focus on dynamism , fashionable aspects and a customer-centric mindset , OWND! is poised to further expand its presence across the country.