• A comprehensive protection solution designed for women
  • Offers 15% lifetime premium discount for women
  • Includes pregnancy break benefit for greater financial flexibility
  • Provides additional women-specific health management services and wellness benefits worth up to ₹25,000
  • Offers child education care through increasing income payout option for 10 years

Bengaluru: ICICI Prudential Life Insurance has launched ICICI Pru iProtect Smart Her, a comprehensive Term Plan designed specifically for women. The product has been developed to address women’s evolving protection and wellness needs by combining life insurance with health and wellness benefits.

ICICI Pru iProtect Smart Her offers a thoughtfully curated set of benefits, designed to empower and support women during the moments that shape their lives.  A 15% lifetime premium discount, women-specific health management & wellness services, and  flexibility of a pregnancy break feature, enabling them to better manage their premium commitments during an important life stage. Furthermore, the product offers Child Education Care through increasing income payout option for 10 years. With this option, the death benefit is paid out to the nominee as income which increases every year by 10% p.a. for 10 years.

Commenting on the launch, Mr. Vikas Gupta, Chief Product Officer, ICICI Prudential Life Insurance, said, “Indian women play multiple roles. As a result, their financial planning requirements are different and continues to evolve across different stages of life. ICICI Pru iProtect Smart Her has been designed to provide comprehensive protection while addressing their unique healthcare and wellness needs. By combining life insurance with meaningful health management services and greater flexibility through features such as the pregnancy break benefit and lifetime premium discount, we offer a solution that helps women secure both their financial future and overall wellbeing.”

The product includes women-specific health management services that includes access to teleconsultations across multiple specialties, annual health check-ups, health risk assessments, wellness content, pharmacy and diagnostic discounts, and other healthcare benefits. Overall, the product offers benefits worth up to ₹92,100 which includes women-specific health and wellness benefits worth up to ₹25,000 providing enhanced value for women customers.

The launch of ICICI Pru iProtect Smart Her is supported by the Company’s digital capabilities, enabling customers to enjoy a seamless purchase journey, convenient self-service options and a hassle-free claims process.

ICICI Prudential Life Insurance is committed to developing products that empower customers to secure their future. This customer-centric approach be reflected in the Company’s industry-leading claims settlement ratio of 99.3% in its Q1-FY2027, with an average claim settlement turnaround time of 1 day for non-investigative individual death claims.