Spanning Dhanteras through Bhai Dooj, the nationwide campaign aims to foster inclusive wealth creation and smart investing across Tier 2 and Tier 3 India.

Mumbai:  kPaisa, a fast-growing Mumbai-based digital personal finance platform and loan aggregator, announced the rollout of its comprehensive Diwali Campaign. Scheduled to run from 6th to 11th November 2026, the six-day initiative spans the entire festive season—from Dhanteras through Bhai Dooj—introducing a curated suite of cashback offers and giveaways designed to make formal financial instruments rewarding and accessible to every retail user on the kPaisa mobile app. 

Designed to turn traditional festive spending into meaningful financial empowerment, the campaign introduces high-value incentives across the platform’s core wealth products. Users purchasing Digital Gold on the kPaisa app during the campaign period will receive an instant cashback ranging between 15% and 20% of their total transaction value. Simultaneously, to encourage systematic investing and long-term financial discipline, kPaisa is offering a tiered cashback reward program on all Systematic Investment Plan (SIP) payments processed between 6th and 11th November, allowing users to unlock up to 30% cashback based on their active loyalty tier.

Celebrating the auspicious tradition of acquiring precious metals during Diwali, the campaign also features a 1-gram physical gold coin lucky draw open to all active platform participants. Three lucky winners will be selected and formally revealed on 15th November 2026 through direct WhatsApp notifications, official email alerts, and featured in-app announcement banners within the kPaisa application.

Ashutosh Mishra, Founder & CEO, kPaisa said, “Diwali is intrinsically tied to auspicious beginnings, economic progress, and household prosperity across India. At kPaisa, our vision is to ensure this festive spirit translates into tangible, long-term financial security for every family. By integrating attractive rewards into everyday digital gold savings and disciplined SIPs, we are actively breaking down the barriers that have traditionally kept aspirational Bharat underserved. This campaign is a pivotal step forward in our overarching commitment to make formal credit, wealth management, and digital asset accumulation truly democratic and accessible nationwide.”

Ankit Gupta, Co-Founder & CTO, kPaisa said, “With this campaign, we wanted to build an engaging, technology-led experience that makes financial participation intuitive and seamless for every user. Whether someone is starting small with digital gold, growing their SIP portfolio, or standing a chance to win a 1-gram gold coin, our focus remains on making wealth creation simple, rewarding, and inclusive — especially for users in Tier 2 and Tier 3 cities who deserve the exact same financial opportunities as metro investors.”

The Diwali Campaign is scheduled to go live nationwide on Dhanteras, 6th November 2026, and will run through Bhai Dooj on 11th November 2026, accessible to all verified users on the latest version of the kPaisa mobile application available on App Store & Play Store.