New Delhi : Cleartrip, a Flipkart company and one of India’s fastest-growing online travel platforms, has announced the launch of Cleartrip Creators Club, a structured affiliate programme that integrates creator content directly into the booking journey, turning influence into a measurable, monetisable commerce channel.

The Cleartrip Creators Club moves away from the traditional pay-per-content model, embedding creators directly into the booking journey through a performance-based commission structure, making them partners in revenue, not just amplifiers of it. With no minimum follower threshold and eligibility determined by engagement rather than audience size, the programme is open to creators across all tiers and categories. By design, the wider the creator base, the stronger the programme gets.

Travel decisions in India are no longer made at the search bar. Social media has quietly become the most powerful distribution channel in travel, particularly for Gen Z and millennials who turn to creators for everything from destination ideas to booking decisions. Cleartrip’s PeekABoo trends tracker signals that this shift is no longer limited to metros; Tier-2 markets are increasingly active in leisure travel, and creators are a primary driver of that intent.

Pallavi Saxena, Chief Marketing & Revenue Officer, Cleartrip, said, “Gen Z has fundamentally changed how travel decisions are made. The intent and inspiration for a trip now begins on a social feed, and creators are at the centre of that shift. India’s next wave of travel growth will come from markets and audiences where creators hold more influence than any traditional channel. The launch of Cleartrip Creators Club gives them the infrastructure to turn every post into an income stream, and every booking into more inspiration. That flywheel is what we’re building.”

A key friction-removal feature is Comment-to-DM automation: when a viewer comments “TRIP” on a creator’s post, they automatically receive a pre-filled booking link and an exclusive Cleartrip coupon code in their DMs. The programme is live pan-India on Instagram and YouTube.

The programme’s early results have been encouraging. Regional creators have accounted for 50% of total content pieces generated, reflecting strong localised reach across geographies. Cross-category traction has also exceeded expectations, with Beauty and Lifestyle, Food, and Deal Hack content consistently delivering engagement rates of 5% to 6%, well above industry benchmarks. The programme has also seen strong creator participation from southern states, with Telugu-language content in particular emerging as one of the more active and fast-growing segments.